Remove experience-management research qualitative-research
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A modern primer for retaining customers: Strategies from Intercom, Productboard, and FullStory

Intercom, Inc.

Using a mix of qualitative and quantitative methods, such as session replays and A/B testing, provides a better context of what’s happening and can uncover new areas of research. The idea is to use qualitative and quantitative together in a flywheel to help you ask better questions and move faster. And where should you start?

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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). Market Research vs. VoC.

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Use exploratory research to keep innovative teams going

Intercom, Inc.

In today’s data-driven world, the idea of using research to build great tech companies has gone from being buzzworthy to expected. It’s also been great to see exploratory research gaining ground as a strategy for identifying product opportunities. Role of exploratory research in product development.

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How exploratory research paves the path to efficient innovation

Intercom, Inc.

In today’s data-driven world, the idea of using research to build great tech companies has gone from being buzz-worthy to expected. User testing research is the backbone of the modern, lean, build-measure-learn mantra by which software is now made. Role of exploratory research in product development.

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Built for You: How customer feedback informs what we ship

Intercom, Inc.

Mathew Cropper – Senior Product Manager. Jen Murphy – Senior Product Researcher. That means everything from leveling up our teammate inbox experience to the evolution of our bots. Jen Murphy: Hi, I’m Jen Murphy, and I am a senior product researcher. Then this podcast has the answers. How we get feedback.

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3 Trends in CX, High-Impact Customers and PeopleMetrics Update

PeopleMetrics

As always and forever, we are obsessed with helping our clients measure, understand and create better experiences for their customers (clients, members, patients, guests) and their employees. We made our first acquisition late last year when the extremely talented team from the Center for Strategy Research (CSR) joined PeopleMetrics.

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8 Tips for Selecting an Effective Contact Center Strategy

Fonolo

After all, it’s easy to lose sight of your objectives when you’re conducting research. By taking this step, your contact center management team can make strategic data-driven decisions. Not only does it free up your customers’ time, but it also helps your team manage in times of high call volume!