A modern primer for retaining customers: Strategies from Intercom, Productboard, and FullStory
Intercom, Inc.
JANUARY 18, 2023
Using a mix of qualitative and quantitative methods, such as session replays and A/B testing, provides a better context of what’s happening and can uncover new areas of research. The idea is to use qualitative and quantitative together in a flywheel to help you ask better questions and move faster. And where should you start?
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