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Five Rules of Customer Observation for Greater Success

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately too often an under-utilised tool of marketers. However, this intense but short observation is likely to do more harm than good. Let me explain.

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Five Rules of Observation and Why it’s Hard to Do Effectively

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. The post Five Rules of Observation and Why it’s Hard to Do Effectively appeared first on C3Centricity.

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Five Rules of Observation and Why it’s Hard to Do Effectively

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. However, this intense but short observation is likely to do more harm than good. Make customer observation everyone’s job.

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5 Tips for Adding a New Service Channel

Customer Service Life

I have to admit; it’s awfully cool to work at FCR , a company where we observe the support channel mix for dozens of different companies. Here are five tips, most of which I’ve learned firsthand, that you should consider before adding your next support channel. Been there, done that.

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Do Your Customers Trust You? Here Are Four Secrets to Discover What They Really Think

Beyond Philosophy

But, also, these things are true about people’s trust in your life or customers on your sales reports. Bob has recently joined a company, managing the relationship of a large customer account with a long history with Bob’s company. The Four Things You Can Do to Discover if Customers Trust You.

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Friction in CX: How To Avoid Getting Burned by Hidden Costs

Beyond Philosophy

I have been working as a global Customer Experience consultant for nearly twenty years. Never have I ever heard a customer say, “I just wish I could be hassled a little more.”. We don’t like it when things aren’t easy in a Customer Experience. We discussed friction’s effect on Customer Experience in a recent podcast.

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Customer Experience Science

InteractionMetrics

With a science-forward approach, you’ll know objectively how the Customer Experience rates and what specifically will make it better. Because science is the best way to understand the world, by extension, it’s the best way for companies to understand the Customer Experience (CX). CX: the 5 Science Rules You Need. Remove bias.