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Focus on Earning a Long-Term Relationship, Not Making the Sale

Customer Bliss

Would you make your mom sit in a windowless room for hours, providing information that is confusing, unclear, and a little bit frightening? Make the Right Choice: Focus on Earning Growth. A company can focus on making the sale or on earning a long-term relationship.

Sales 69
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Intercom’s Sanj Bhayro on creating the right foundation to help businesses scale

Intercom, Inc.

And for Intercom’s VP of Sales EMEA, Sanj Bhayro , scaling is just what you need to invest in to ensure growth becomes as constant and linear as it can be. Sanj has plenty of experience scaling sales teams at growing businesses, and that’s precisely why, as of November of last year, he‘s overseeing EMEA sales at Intercom.

Sales 210
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What is transactional selling, and how does this approach work?

Zendesk

Certain niches in the sales industry focus a great deal on building lasting and meaningful relationships with customers. But that level of personal investment doesn’t always make sense—plus, transactional selling continues to be the most common way to make a sale. What is transactional selling?

Sales 89
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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Sales 223
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Customer relations 101: A customer relationship guide

Zendesk

Building strong customer relations will certainly help contribute to a company’s success, but in today’s customer-centric market, it’s a critical focus area. Building strong customer relations will certainly help contribute to a company’s success, but in today’s customer-centric market, it’s a critical focus area. But it shouldn’t be.

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Leveraging NPS to Drive Revenue and ROI

SurveySensum

This demonstrates that by reducing customer churn and enhancing overall customer relationships, companies can save lost revenue and boost customer spending. NPS also helps companies identify areas where they might be making short-term gains at the expense of customer satisfaction, which could harm long-term profitability.

NPS 52
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Relationship selling process and techniques | A complete guide

Zendesk

It may seem like technology is dominating the world of sales today. The buyer-seller relationship can be the cornerstone of customer loyalty. But there’s more to it than just making friendly small talk and being on a first-name basis with clients. Definition of relationship selling. Benefits of relationship sales.

Sales 98