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What is the customer journey?

Intercom, Inc.

You may find that you need several touchpoints along the path to purchase – identifying these interactions is a process known as touchpoint mapping. What is a customer journey map? Often companies create something called customer journey maps to visualize how their customers arrive at a given destination, whatever that might be. .

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Synthetic Customer or Personas – Which One Should You Use?

Customer Think

In those writings, I’ve said that there are three ways to achieve customer understanding: listen (feedback, data), characterize (personas), and empathize (journey maps). You’ll find a lot of articles on my site about listen and empathize, but there are […]

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Mapping Your SaaS Customer Journey in Seven Steps

Totango

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important. The map may also identify potential problems at each step along with corresponding solutions.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators

<- Search, site, and mobile I select this company. <- Related Article: Touchpoint Mapping: Discovery, Enlightenment, and A-HA! Identify Customer Touchpoints by Customer Journey Mapping Experiences are evolving rapidly today, and it’s easy to be left behind. Start by building your customer journey maps.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators

<- Search, site, and mobile I select this company. <- Related Article: Touchpoint Mapping: Discovery, Enlightenment, and A-HA! Identify Customer Touchpoints by Customer Journey Mapping Experiences are evolving rapidly today, and it’s easy to be left behind. Start by building your customer journey maps.

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Top 10 Customer Experience Posts of 2020

Kerry Bodine

Number 9: 5 Steps To Mapping The Customer Journey. Over the past several years, we’ve refined our approach to journey mapping. Consider this your high-level roadmap for developing journey maps and using them to drive action. Read this post to understand why you need to set lifecycle diagrams aside when journey mapping.

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Customer Journey Maps – the Top 10 Requirements (Revisited)

Heart of the Customer

Two years ago I posted Customer Journey Map – the Top 10 Requirements. Since then, it’s been viewed over 60,000 times at this site, as well as many times on other sites. The post Customer Journey Maps – the Top 10 Requirements (Revisited) appeared first on Heart of the Customer.