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A surprising truth! Customers really don’t want choice and what to do about it

Beyond Philosophy

When a Stanford professor brings snacks to class, it’s fun. He learned that students who chose their snack at each class tended to choose the same one. However, students that chose a snack on one day for three future classes tended to have more variety. Why the difference?

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How Well Do You Know What You Really Want?

Beyond Philosophy

For example, have you ever bought a variety of snack packs of chips only to realize that everyone wants the same kind? Professor Simonson brought snacks to the students every week for three weeks. He had them choose ahead of time what the students wanted as a snack from a list of options for one group.

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Video Snack-Pack: Contact Center and Customer Service Leaders

Fonolo

One of our goals with the Fonolo blog is to expose our readers to a broad range of voices on a broad range of topics. We share a lot of diverse content, including lists of industry reports , links to discussion groups , and our own white papers. I know it can be hard work to keep up with all that reading.

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Customers say they want choice, but the evidence shows they don’t!

Beyond Philosophy

He brought snacks to class for his students. Professor Simonson’s experiment about choice had one of his two classes pick their snack every week. The others had to choose their snack for the next three weeks at the first session. Stanford Professor Itamar Simonson is very clever.

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Customers say they want choice, but do they?

MyCustomer Experience

He brought snacks to class for his students. Stanford Professor Itamar Simonson is very clever. However, he wasn't just being cool; he used. 2nd Nov 2023 By Colin Shaw Founder & CEO

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How attitude anchors can help you stay friendly

Inside Customer Service

Here are a few of my examples: Going for a short walk Listening to music Talking to a friend Getting a snack or a cup of coffee Playing with my dog Again, this list is personal, so only add things that work for you. Next, make a list of things that can repair your attitude if you find yourself in a bad mood.

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How Well Do You Know What You Really Want?

Beyond Philosophy

When his students chose snacks for the next three weeks ahead of time, he saw that they picked more variety than when they decided the snack for the day each week. Itamar Simonson, Ph.D., The Sebastian S. Kresge Professor of Marketing at Stanford University, showed in the 1990s that we do this.