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Litmus Unveils Cutting-Edge Solutions for Email Marketing Success

Customer Think

Email marketing leader reveals Litmus Email Guardian and new integrated Litmus Personalize solutions to help marketers boost engagement, brand trust and revenue growth

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Verisk Marketing Solutions Launches “Real-Time Decisions” Product Suite

Customer Think

Expanded Verisk data solutions power personalization and drive decisions, improving marketing ROI

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Marketing Solutions to More Actionable Insights

C3Centricity

Marketing depends upon actionable insights to satisfy and delight their customers. The post Marketing Solutions to More Actionable Insights appeared first on C3Centricity. How comfortable are you with your own process and the actionability of the results? Insights are the holy grail that all businesses seek but rarely find.

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Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges

ECXO

gdcvte Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges Part I The article was originally posted here: [link] Seamless customer experiences and clear interfaces are two key elements leveraged by successful tech enterprise to generate adoption, with design being the key to overcoming solution complexity.

CX 105
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Customer Perceptions of the Community Experience

We surveyed more than 600 consumers from three major English-speaking markets the United States, the United Kingdom, and Australia, to gain an understanding of their perceptions of the community experience. Do Customers Perceive Community as a Solution to CX Expectations? To reveal how community can impact business-focused objectives.

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Navigating the Challenges of B2B Marketing Budgeting in 2024: Three Solutions to Do More With Less

Customer Think

For a long time, marketers had a routine: Set up for annual planning, make incremental changes, and try to do a little better than the previous year. Now, that routine has been entirely upended — the market is volatile, the labor market has been disrupted, AI is changing the game, and the pressure on budgets […]

B2B 59
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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

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