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From sole ambassadors, to the heart of business decisions: the UX evolution of the last decade

Adrian Swinscoe

This is a guest post by Dana Bishop, VP of Experience Research Strategy at UserTesting. Over the last decade, the user experience (UX) industry has not […] The post From sole ambassadors, to the heart of business decisions: the UX evolution of the last decade first appeared on Adrian Swinscoe.

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Conversational design for better products

Intercom, Inc.

Along the way, we’ll explore how conversational UX – cooperative exchanges of inputs and outputs – closes gaps between products and users. Keeping those rules in mind, we can solve four common UX design problems: Turn-taking problems. In UX, don’t present users with a wall of text. UX design’s conversational turn.

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UX Metrics: Who, What, When, Where, and Why?

Futurelab

User experience and customer experience are cut from the same stone but have clear differences, not the least of which: who and what UX focuses on and how its measured. In this guide, we’ll outline various ways that UX can be measured – both attitudinally and behaviorally – and explain how to take action to improve the metrics.

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Enhancing User Experience: 7 Strategies for Internet Startups

SurveySensum

Here’s a cool fact: For every $1 you spend on UX, you get back $100 (that’s like winning the lottery!). Research says a better UX not only gets your attention but also brings in the bucks. Get ready for a journey that will uncover the most useful UX strategies for startups! Strategy 3.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Are you looking to elevate your CX support strategy? With the numerous changes in the market, it is critical that your CX strategy can evolve and better support your customers regardless of where they are in their journey.

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Embracing Total Experience (TX): A Holistic Approach

Execs In The Know

Let’s take a look at the concept of total experience (TX) , an approach that could redefine your business’s strategy for success. The Rise of the Experience Economy and Digital Transformation The early 2000s witnessed a paradigm shift in business strategies. Here’s why organizations are considering shifting to TX.

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Reading list: Analyzing great product teams

Intercom, Inc.

This fascinating talk by one of our Principal Engineers, Eoin Nolan, dives into the ideal balance on a high-performing product team between the three disciplines of strategy, design, and engineering. Core to that balance is a diversity of skill sets and vision on the team working in alignment.