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How to Use Psychology to Build Customer Loyalty That Creates ROI

Beyond Philosophy

Through personal anecdotes and examples, Colin and Ryan illustrate how businesses can earn loyalty by prioritizing customer needs and making sacrifices for their benefit, ultimately fostering long-term relationships. The post How to Use Psychology to Build Customer Loyalty That Creates ROI appeared first on Beyond Philosophy.

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Good CX IS LIKE GOOD SEX

Futurelab

It’s not the first time I use romantic analogies when getting CX concepts across. It works for a quick kick, but it’s hardly a recipe for long-term happiness. I called out “one-night brands” for not fulfilling their promises to the customers. I explained NPS by means of an old joke “I heard in the pub that you were a great lover”.

CX 176
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Good CX is like good sex

Futurelab

It’s not the first time I use romantic analogies when getting CX concepts across. It works for a quick kick, but it’s hardly a recipe for long-term happiness. I called out “one-night brands” for not fulfilling their promises to the customers. I explained NPS by means of an old joke “I heard in the pub that you were a great lover”.

CX 157
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Good CX IS LIKE GOOD SEX

Futurelab

It’s not the first time I used romantic analogies when getting CX concepts across. It works for a quick kick, but it’s hardly a recipe for long-term happiness. I called out “one-night brands” for not fulfilling their promises to the customers. I explained NPS by means of an old joke “I heard in the pub that you were a great lover”.

CX 157
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A Strategic Guide to Community Gamification

In Customer Success terms, an engaged customer is one that is immersed in your product. How to use gamification to improve customers success outcomes. Ideally, they find value and success daily and help other customers to do the same. But how do you encourage engagement? Our eBook explains how, with topics like: What is gamification?

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Is "Agent" Offensive to Contact Center Professionals?

CX Accelerator

Written by Jeremy Watkin and Community Dear contact center agent: What if I told you that if you come to work for us you can do the exact same job as you’re doing now but we’ll instead call you a customer service hero, guru, rockstar, or ninja? What’s wrong with the traditional terms? Are you sold? And are new titles any better?

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Gross Retention vs. Net Retention: What’s the Difference?

Totango

In football terms, gross retention, or gross revenue retention (GRR), is like the defense, determined to block any attempts by the opposing team (churn) to breach your end zone (revenue stream). GRR provides a long-term outlook on how much revenue you can expect to make without assuming your customers increase their spending.

Outlook 108