Remove the-mba-of-customer-love
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The MBA of Customer Love

Customer Bliss

There are dangerous elements to what we teach MBAs , yes — it’s possible to create a culture where everyone is trying to “make the quarter,” and that’s not necessarily the best recipe for long-term growth — but in general, MBAs are smart, capable people. Customers defect. But more can be done.

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Karen Peacock on driving business success

Intercom, Inc.

Karen received a BA in applied mathematics from Harvard and an MBA from Stanford. Karen received a BA in applied mathematics from Harvard and an MBA from Stanford. That’s part of what I love doing at Intercom now, which is all about helping our customers grow, driving business growth,” she says. Short on time?

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Is Employee Experience just a Fad or is it really the Future of Work?

Beyond Philosophy

We call it Employee Experience because it is alliterative and goes with Customer Experience. We call it Employee Experience because it is alliterative and goes with Customer Experience. Of course, there are Employee and Customer Experiences, but there are also vacation experiences, family experiences, sport team experiences, etc.

Sports 78
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Stripe’s James Dyett on a customer-first approach to sales

Intercom, Inc.

?. Regardless of the industry or the product you’re selling, the old sales playbook is falling short of customers’ expectations. For James Dyett , a customer-centric mindset shouldn’t just be the purview of post-sales departments. How are you feeding back customer insights to the product team? Hire customer-centric salespeople.

Sales 118
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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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7 Secrets to Business Growth from Leading Global Brands

C3Centricity

They must cover the three aspects of customer benefits, namely: Rational, functional benefits. Brand image attributes must cover the three aspects of customer benefits, namely Rational, functional benefits; Emotional, subjective benefits; and Relational, cultural benefits. Steps of the customer journey – aware, consider, try etc.

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Why Qualtrics – Randy Hulme – Principal Customer Success Consultant – Provo, UT

Qualtrics

I love promoting growth! At Qualtrics in Customer Success, I partner with our customers to achieve their business outcomes by providing thought leadership and strategic consultation. What attracted you to Qualtrics in the first place, and made you want to join us after you completed your MBA? What does your day look like?