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Are you ready for MadTech? 3 tips to help you prepare

ECXO

But if you haven’t, don’t worry – it’s never too late to join the party. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing in a world driven by MadTech. More MadTech business cases that are higher in scale and complexity. What is MadTech?

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators

Every interaction they have with your organization leaves an impression — and you want it to be a good one! And why do they matter for customer experience teams? Each touchpoint is an opportunity to show who you are to customers. Without understanding, sure, the term touchpoint may as well be meaningless business jargon.

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Guest Post: How to Create Massive Customer Surplus through Memorable Onboarding & Obsessive Service

Shep Hyken

This week we feature an article by Michael Becker, founder of Abundance Accelerators , a growth agency for coaches. The stakes have effectively been raised, and they’ll continue to go up for product brands, service providers, and client-based companies alike. . I’ll explain how you might choose to go above and beyond at each step.

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Time to switch: Your step-by-step guide to adopting a new customer service platform

Intercom

But what does your team need to do to embrace the all-powerful combination of human and AI-powered support? And as AI becomes table stakes in customer service, it all comes down to one question: can you afford not to switch to a more modern support tool? Could another customer service platform be a better fit for your team?

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The 7 Sins of Customer Experience

ECXO

The 7 Sins of Customer Experience If you fancy watching a quick video summary of this article, click the link below and enjoy: The 7 Sins of CX Are you ready to discover some awesome strategies that can help you take your customers’ experience to the next level? The second sin is a lack of personalization.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators

Every interaction they have with your organization leaves an impression — and you want it to be a good one! And why do they matter for customer experience teams? Each touchpoint is an opportunity to show who you are to customers. Without understanding, sure, the term touchpoint may as well be meaningless business jargon.

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Insights Utilization Rate Drives Growth Through Customer-Centric Organizations

ClearAction

For example, if you have 10 lines of business, and 5 of them are using CX insights earnestly, then the ratio of 5/10 is their Insights Utilization Rate: 50%. Why does this drive growth? Anything you do that bothers customers costs you! Anything you do that bothers employees or partners costs you!