Totango

FEBRUARY 23, 2024

It’s a difficult level to reach and perhaps even more difficult to remain at – especially in the role of a Chief Marketing Officer (CMO). This is a subject that Totango’s Chief Marketing Officer (CMO) Karen Budell is well-versed in since she stepped into this role with the company. years on average.

Start-ups 97

Start-ups Business Growth Sales 97

Intercom, Inc.

JUNE 1, 2018

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were.

Start-ups 201

Start-ups Social Media Gaming Technology 201

Intercom, Inc.

MAY 7, 2019

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. gigabytes per year. Never was the phrase “your mileage may vary” more aptly applied.

Social Media 222

Social Media B2C Start-ups B2B 222

Intercom, Inc.

AUGUST 14, 2018

The first law of content marketing is that publishing is an expensive business. That’s because the second law of content marketing is that crappy content generates crappy business. That might work for a while but it’s simply not a sustainable, scalable or sane strategy. Enter evergreen content. What is evergreen content?

Non-Profits 182

Non-Profits Sports Gaming Start-ups 182

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Innovation 118

Innovation B2B Start-ups Education 118

Intercom

DECEMBER 19, 2023

We can’t wait for what 2024 has to offer – we have some big plans in store, and believe us when we say it’s going to be a lot of fun. We can’t wait for what 2024 has to offer – we have some big plans in store, and believe us when we say it’s going to be a lot of fun. And Intercom has been right at the forefront of the revolution.

AI 96

AI Engineering Sports Customer Service 96

Totango

DECEMBER 7, 2023

In Part 1 of our “Harmonizing the Hustle between sales and customer success” podcast series with the Customer Success Collective, Chris Dishman , SVP of Global Customer Success at Totango, drilled into the unique ability CS has in aligning cross-functional partners—sales, product, and marketing—to the opportunities that can drive customer value.

Sales 89

Sales Scorecard NPS Customer Acquisition 89

Intercom, Inc.

FEBRUARY 5, 2018

Needless to say, we didn’t have a clear product strategy. To take my mind off things I opened my RSS reader and a post called “ Product strategy means saying no ” caught my eye. We’ve found that our blog is one of the most effective ways to attract great people. As I read it I got so energised.

Start-ups 217

Start-ups 217

Fonolo

MAY 23, 2023

This blog will explore the concept of hyper-personalization to understand its benefits, discuss strategies and consider examples. This blog will explore the concept of hyper-personalization to understand its benefits, discuss strategies and consider examples. Customers want to feel seen. Let’s start with some definitions.

Contact Center 106

Contact Center Machine Learning Social Media Artificial Intelligence 106

Helpt

FEBRUARY 27, 2024

We’re going to start this blog post with a heavy dose of nerdy: place yourself back to when you played your last Japanese roleplaying game or Dungeons and Dragons. Your meticulously crafted character, equipped with powerful spells and enchanted weapons, ventured forth alongside a trusted party.

Gaming 98

Gaming Innovation Start-ups Customer Satisfaction 98

Intercom, Inc.

JUNE 14, 2022

Customer cohort analysis is a useful tool for marketing professionals, development teams, and other stakeholders who may want to better understand their customers’ behaviors in order to better target their messaging, alter their services, and meet customers’ needs. What is a customer cohort?

Customer Loyalty 118

Customer Loyalty Sales 118

The Customer Service Blog

SEPTEMBER 20, 2023

As many readers will already know, when I’m not editing The Customer Service Blog, I also do university lecturing in the disciplines of Marketing, Management and Business Studies. One of my areas of expertise is pricing strategy, and how this can be used within marketing to maximise profitability.

Gambling 76

Gambling Hospitality Hospitality Social Media 76

ClientSuccess

FEBRUARY 14, 2023

In this blog post, we’ll discuss how empathy can help businesses bridge the gap between customer satisfaction and meaningful engagement, plus tips to incorporate it into your strategy. Making an apology to customers after things go wrong is positively related to satisfaction with restoring the customer relationship.

Customer Journey Map 80

Customer Journey Map Construction Customer Relationship Customer Loyalty 80

Bill Quiseng

JULY 18, 2017

I had the great opportunity to interview Blake Morgan , customer experience futurist about her new book, More is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks Off Customer Experiences. At this social network I had a podcast show, a blog, and I was an early thought leader on contact centers.

Customer Experience 318

Customer Experience Contact Center Education Healthcare 318

Shep Hyken

OCTOBER 21, 2022

She shares how customer experience is a valuable marketing strategy. If your business follows marketing best practices, you’re probably already implementing user research, collecting customer data, and targeting customers with personalized messaging. However, customer-centric marketing takes all of that a step further.

Customer Experience 69

Customer Experience Engineering Sales Customer Expectations 69

Zendesk

APRIL 16, 2021

Lead generation is often a huge challenge for sales and marketing professionals. How to generate leads through blogs, email, web, and social media channels. How to generate leads through blogs, email, web, and social media channels. While lead gen may seem pretty straightforward, it encompasses a wide array of strategies.

Social Media 98

Social Media B2B Sales Start-ups 98

Zendesk

JANUARY 28, 2022

Ads and social media strategies are fantastic for boosting your brand, but ads alone rarely close deals. Lead funnels primarily work by organizing your entire lead process (from marketing to sales) so that leads can be converted more easily and efficiently. All companies are aiming for more revenue and customers in 2022.

Social Media 98

Social Media CRM Sales Start-ups 98

Execs In The Know

APRIL 25, 2024

The Enterprise Conversational AI market is fundamentally broken. Forbes 2023 ] On the other hand, the demand is the highest it’s ever been with the Generative AI market size expected to reach $66.62 Forbes 2023 ] On the other hand, the demand is the highest it’s ever been with the Generative AI market size expected to reach $66.62

AI 52

AI CXM Engineering Business Operations 52

Hodusoft

OCTOBER 4, 2023

That’s why contemporary businesses must be proactive in exploring strategies and solutions to optimize their communication expenditures. That’s why contemporary businesses must be proactive in exploring strategies and solutions to optimize their communication expenditures. to $5.60. Read on and thank us later.

Compliance 105

Compliance Omnichannel Real Estate Legal 105

Totango

APRIL 4, 2024

However, we also found that most CS and sales leaders believe their business requires a more transparent and coordinated pre- and post-sales strategy to accomplish this goal. Would everyone have the same goal, or would it vary from team to team? This is what businesses need to survive in today’s environment.

Sales 89

Sales Start-ups Gaming Customer Satisfaction 89

Intercom, Inc.

DECEMBER 19, 2018

The best of the blog. Significant digits: 240 blog posts, 18 videos. Eoghan McCabe, CEO , and Matt Hodges, VP of Commercial Product Strategy. Des Traynor, Co-founder and Chief Strategy Officer. It has been a year of extraordinary growth at Intercom. Here is our collection of the Inside Intercom highlights from 2018.

Engineering 150

Engineering Start-ups Gaming Sales 150

Fonolo

JANUARY 14, 2020

Which customer service blog posts helped to shape the last decade for you? . There are more customer experience management blogs and articles than ever before — not to mention the growing libraries of video and interactive content. Here, we cover the 20 best customer service blogs and influencers to follow in 2020. Shep Hyken.

Customer Service 136

Customer Service Contact Center Social Media CX 136

Lumoa

APRIL 6, 2023

This means that everyone in the company is a critical component of customer experience, whether they work in support, sales, marketing, or any other department. By breaking down silos, companies can understand what customers are going through and make sure their experience is consistent across channels. The answer is simple: Everyone.

Customer Experience 83

Customer Experience CX Sales Customer Feedback 83

Zendesk

APRIL 18, 2022

It’s no different for sales and marketing teams when sourcing leads. Blog articles. If you wrote a research paper in college, you may still be haunted by the strict, seemingly arbitrary rules of citations in the MLA, APA, or CMS formats. Without a proper citation to the source, a lead is less likely to convert. What is a lead source?

Social Media 98

Social Media CRM B2B B2C 98

Intercom, Inc.

OCTOBER 3, 2019

? ?. On this week’s show, we catch up with email marketing strategist, Val Geisler, as she walks us through some practical emailing tips, her process for onboarding, and why she likens career progression to a spiral staircase. It’s a must-listen for anyone looking to gain some insights in this area. Short on time? Specialize.

Start-ups 143

Start-ups Sales Customer Experience Customer Retention 143

Uniphore

DECEMBER 6, 2021

They can even implement superb customer experience strategies; but without an able and trustworthy leader at the helm, they will ultimately fail. Leaders need to understand what their agents are going through, the typical customer service challenges they face daily, and lead by example. Experience on the Frontline.

Contact Center 130

Contact Center Technology Technology AI 130

Intercom

JANUARY 11, 2024

Starting as a Jill of all trades, tackling a bit of everything on the go-to-market side of things, she soon found her footing in the Support Driven community and fell in love with the art of customer service. A profound transformation is underway in customer service. Layoffs will decrease the quality of the service.

Customer Service 86

Customer Service CX AI Start-ups 86

Totango

DECEMBER 29, 2021

In this blog, we’ll look at the keys to building a customer-centric roadmap. A customer-centric product roadmap meets the needs of today’s digital-driven SaaS market. This strategy helps ensure that new product features are delivering the benefits customers want through experiences aligned with customer success goals.

Customer Satisfaction 97

Customer Satisfaction Technology Technology 97

SurveySensum

APRIL 1, 2024

This loyalty is not just about repeat business; it also fosters a formidable defense against the fierce competition in the market. Trust is not easily gained but can be a distinguishing factor that sets a business apart, resonating deeply with consumers and potentially leading to market leadership.

Non-Profits 52

Non-Profits Social Media Customer Feedback Close the Loop 52

Totango

AUGUST 23, 2022

In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy. What Are B2B Customer Journey Touchpoints? Customer service.

Touchpoint 115

Touchpoint B2B Customer Journey Map Social Media 115

Lumoa

AUGUST 25, 2020

However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Image Source: Experience Matters That’s a strong case for focusing your marketing budget on customer retention. But wait, it’s not as simple as that.

Customer Acquisition 83

Customer Acquisition Customer Retention Machine Learning Social Media 83

Comm100

OCTOBER 13, 2022

While digital recruitment strategies have levelled the field for some institutions, others may find it challenging adapting to the new landscape. To increase university enrollment, higher education institutions now need digital strategies to reach students where they are and how they want to connect.

Social Media 78

Social Media Education Omnichannel Engineering 78

SurveySensum

NOVEMBER 8, 2023

CX automation involves leveraging technologies such as AI (artificial intelligence) and RPA (robotic process automation) to automate customer support and marketing campaigns, collect and analyze customer feedback, and personalize customer experience. In this blog, we are going to explore the hot topic of CX automation from A to Z.

CX 52

CX Customer Experience Artificial Intelligence NPS 52

Totango

APRIL 30, 2021

Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. To calculate your average CAC, total up all the marketing and sales costs that go into your acquisition efforts for a given period. Developing marketing content for blogs, social media and video platforms.

Customer Acquisition 63

Customer Acquisition Customer Retention Social Media Engineering 63

Fonolo

JULY 5, 2023

A negative turn in customer opinion may not destroy your business, but it will almost certainly lead to lost revenue, market share, and reputation. If you're not investing in improving your customer’s perception of your business, you're going to be left behind. What is Customer Perception? We couldn’t agree more.

Social Media 104

Social Media Sports Customer Satisfaction Net Promoter Score 104

Totango

OCTOBER 12, 2022

The answers revealed that customer success teams are enterprise-wide collaborators—engaging with product management, sales, marketing, operations, and services and support departments. Naturally, short-notice or no-penalty cancellations also greatly increase the risk of customer churn. Leading the charge. Expert collaborators.

Sales 110

Sales Customer Retention Innovation Customer Experience 110

Beyond Philosophy

SEPTEMBER 7, 2015

Here are just a few powerful ways that any company can use social media to engage with their customers: If customer service is important to you, and it should be, then have someone (or a team) be part of your social service strategy. One of the strongest social media strategies is content marketing.

Social Media 166

Social Media Engineering Customer Service CX 166