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What is the buyer’s journey? Definition, stages, and examples

Zendesk

And if you wait to interact with them until the end of their decision-making process, you’re missing out on profitable sales opportunities. That’s where the buyer’s journey comes in. What is the buyer’s journey? Essentially, it’s what a sales funnel looks like from a prospect’s perspective.

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How to master new skills like a training professional

Inside Customer Service

They know I create a lot of content around customer service training, so they ask me for some recommendations. Can I suggest a class, a blog, or a book to help them? This might seem like strange advice coming from someone who makes a living from online training classes , has a blog , and has written several books.

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The Ultimate Client Onboarding Checklist for CS Teams

Totango

You need to clearly demonstrate the ins and outs of your software to ensure your customers know how to use it and how to employ it effectively in the pursuit of their enterprise’s unique needs and goals. In this article, we’ll cover what you need to know to create an effective onboarding checklist. Assigning account managers.

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4 Ways to Speed Up New SaaS User Onboarding

Totango

Onboarding sets the stage for customer retention by beginning a positive long-term relationship between you and your customer. For SaaS companies especially, the speed and ease with which your customers can progress through new user onboarding will act as the first indicators of how smooth their use of your product will be going forward.

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2018 on Inside Intercom

Intercom, Inc.

Here at Inside Intercom, we did a lot of growing too – adding new editors in Dublin and San Francisco, saying farewell to others , and entirely redesigning this publication right here, creating a brand new platform for our range of content. The best of the blog. Significant digits: 240 blog posts, 18 videos.

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. In this guide, Annette writes about the best way to get inside the mind of your customer, and how to use those insights to create better customer experiences.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

If you’re short on time, here are some quick takeaways: Understanding how people differ and what matters to them helps you understand the different markets and tailor your approach to better suit each segment’s needs. When it comes to making something people want, Hubert Palan always does his homework.