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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy.

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What’s a lead source? Here’s what it is and why it’s important

Zendesk

But there was a good reason to cite your research: you, and anyone reading your paper, needed to know where you got your sources. It’s no different for sales and marketing teams when sourcing leads. It’s no different for sales and marketing teams when sourcing leads. Blog articles. What is a lead source?

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What is Customer Enablement? A Quick Guide for B2B & SaaS

Totango

Customer enablement empowers customers by giving them the resources they need to use your product successfully. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. First, we’ll define what customer enablement is.

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What is the buyer’s journey? Definition, stages, and examples

Zendesk

And if you wait to interact with them until the end of their decision-making process, you’re missing out on profitable sales opportunities. Essentially, it’s what a sales funnel looks like from a prospect’s perspective. Essentially, it’s what a sales funnel looks like from a prospect’s perspective.

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What are sales leads? (+5 lead generation tips)

Zendesk

Every salesperson is eager to hit their monthly quota—the more sales, the better. But the road to that finish line is reliant on a set of key players: sales leads. Before sales reps can meet their targets, they need a clear understanding of what a sales lead is and how a lead is different from a prospect.

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B2B Customer Segmentation: Six Best Practices

Totango

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This yields superior customer satisfaction, translating into higher revenue for your business. This article will give you six best practices for optimizing your B2B customer segmentation.

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25 Call Center Leaders Share the Most Effective Ways to Boost Contact Center Efficiency

Callminer

To gain some insights into the strategies and tactics call centers can use to boost efficiency and arm you with effective strategies you can put to use, we reached out to a panel of call center experts , managers and leaders and asked them to answer this question: “What is the most effective way for a contact center to increase efficiency?”.