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What’s a lead source? Here’s what it is and why it’s important

Zendesk

But there was a good reason to cite your research: you, and anyone reading your paper, needed to know where you got your sources. It’s no different for sales and marketing teams when sourcing leads. Without a proper citation to the source, a lead is less likely to convert. What is a lead source?

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Building a Great CX Team

CX Accelerator

Resource: 6 Sources of Customer Understanding by CXpert. Resource: Leading Change by John P Kotter. At its heart, a CX transformation is changing how the business thinks about its customers… and aligns them to a set of behaviors that lead to positive outcomes. Back To CX Accelerator Blog

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Lead conversion: Examples and effective tips for improvement

Zendesk

Finding prospects can feel so difficult that many companies throw excess resources toward lead generation, but then stall when it comes to converting those leads into sales. With so much effort going into gaining initial interest, it’s doubly frustrating when sales leads aren’t immediately ready to buy. How to convert leads.

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Leaning into integration: The key to unlocking enterprise revenue growth

Totango

Retention increases when customers get results, leading to increased purchasing and ultimately boosting enterprise revenue growth. The post Leaning into integration: The key to unlocking enterprise revenue growth appeared first on Best Customer Success Blog: Articles for Enterprise Growth.

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Totango named 3x TrustRadius “Best of” award winner in customer success

Totango

We were recognized for our strength in end-to-end relationships, overall value, and leading features and functionality. The customer data hub makes it very easy to integrate with external data sources and the onboarding team was very helpful during the implementation stage.”

Outlook 112
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Customer Success + Sales = Revenue Retention: Insights from Totango Leaders

Totango

Break down barriers: Give sales and CS clearly defined roles Silos lead to misunderstandings and the loss of winnable customers. Establishing a source of truth across teams. Read on for three key takeaways from this discussion, or listen to the no-holds-barred conversation by watching the full webinar on-demand.

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Fall 2023 G2 Awards recognize Totango as a Leader in helping customers drive business outcomes

Totango

Recognition as a leading software that helps customer-facing teams identify, align, and build the success plans to secure revenue retention and expansion is paramount—and just one of the reasons we’re committed to building an evermore open and integrated ecosystem providing businesses with the most holistic understanding of their customer needs. “Our