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Transform the way you share your work: Tricks from Hollywood’s publicity playbook

Intercom, Inc.

it might be a written document, presentation, data analysis, design, video, etc.). Depending on the project type this may even be an opportunity to create a franchise by carrying out additional analysis and maintaining data over time to continue creating value – much like the film industry does with merchandising.

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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As I mentioned in Lesson 1 and will dive into deeply in Lesson 8, VoC is not market research. Market research provides answers to a specific question and provides those answers in the aggregate. Market Research vs. VoC. Without a doubt, the job of market researchers is important; it’s just very different than VoC.

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5 Strategies for CX Excellence

PeopleMetrics

This one comes as a shock to many who are used to anonymous market research surveys, but customers in 2020 WANT you to know if they had a poor experience and EXPECT you to follow up to make it right. Earlier in his career, he spent five years at the Gallup Organization, where he was the practice leader of their consulting division.

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Best Practices in Communications to Improve Employee Experience

PeopleMetrics

Research in employee e xperience shows that passionate, enthusiastic employees provide a better customer experience. Earlier in his career, he spent five years at the Gallup Organization, where he was the practice leader of their consulting division. Encourage team members to be grateful and enthusiastic about their work.

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Lesson #9: VoC Programs Are Not Old-School CSAT Tracks

PeopleMetrics

Ten-plus years ago, market research firms offered what was called customer satisfaction tracking, or CSAT for short. Compare this approach to how market research firms operated: they called customers according to their schedules— whenever their call center employees could work and whatever time period the survey was in the “field.”.

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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

The fact of the matter is that data science, as a field, is still relatively new. But as Benn points out, the future of data analysis isn’t an architecture diagram or business leaders looking at dashboards – it’s building an experience, and a very exciting one at that. Getting into analytics.

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Communicate, Communicate, Communicate — To All Internal Stakeholders — Or You Will Regret It

PeopleMetrics

VoC is not the same as Market Research. And if there was any doubt about the difference between VoC and market research , the communication element should make this difference clear. Market researchers are centrally located in one department. For example, can they provide a discount or a free product? Sean holds a Ph.D.

VOC 54