Gross Retention vs. Net Retention: What’s the Difference?
Totango
FEBRUARY 9, 2024
Similarly, to be successful, an enterprise needs to be able to prevent churn and increase revenue growth. In football terms, gross retention, or gross revenue retention (GRR), is like the defense, determined to block any attempts by the opposing team (churn) to breach your end zone (revenue stream). Calculate it!
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