Remove customer freshly-sell
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How experience guarantees can help you win more customers

Inside Customer Service

Why are customers loyal to certain companies? Starbucks has legions of loyal customers because it offers the most convenient way to get a caffeinated coffee drink. In-N-Out Burger attracts customers in droves who want a delicious fast food burger and fries, promising "Quality you can taste." What is an experience guarantee?

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Announcing our new four-part series on sales – The Sales Handbook

Intercom, Inc.

Without it, you have no way of acquiring new customers, upselling existing ones or of driving predictable, scalable revenue. Modern buyers have hundreds, if not thousands, of choices, and selling to them is far more complex than scheduling a generic email cadence or relying on a few differentiated product features.

Sales 112
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The gift of new integrations

Zendesk

Square by ChargeDesk (Support) (Chat) (Sell) lets you instantly view every customer’s billing history next to support tickets, chat conversations, and Zendesk Sell information. You can enable access for your entire company, or select individual support agents to manage customer data. Geckoboard for Sell.

CXM 105
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3 reasons to stop conflating customer service with customer experience

Inside Customer Service

Our phone lines rang throughout the office whenever a customer was holding for more than a minute. The president thought it was my job to stop the surge since I was the customer service manager. It's something I think about every time someone conflates customer service with customer experience.

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Smelly Socks or Fresh Laundry – What Does Your CX Smell Like?

Beyond Philosophy

Smells can have a dramatic impact on customers – luring them in and tempting them to purchase, or driving them away. Because smells send signals directly to our brains, they can strongly influence customers’ subconscious behavior. Good smells – like the ones at Cinnabon – entice customers and keep them coming back.

CX 121
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How to keep customers informed about shipping delays

Inside Customer Service

"The shipping container is stuck in customs." Backorders were piling up and customers were getting agitated at the wait. We had been getting a slew of angry phone calls and emails from customers who wanted to know why their order hadn’t arrived. I was managing a customer service team for a catalog company.

Start-ups 190
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After-sales service: 10 strategies to keep customers engaged

Zendesk

After all, acquiring new customers is expensive. Additionally, investing just 5 percent in customer retention has been shown to boost profits by a minimum of 25 percent. Additionally, investing just 5 percent in customer retention has been shown to boost profits by a minimum of 25 percent. What is after-sales service?

Sales 98