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Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? Did you know that CMOs have the shortest average term of office of any chief in the C-suite, according to a recent report by Korn Ferry? So just how long have you been in your position?

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How to Tap into Your Customers’ Hidden Motivations To Gain True Success

Beyond Philosophy

It’s our job to determine what it is. It’s our job to determine what it is. But how should you do it, and why is it important? I also appreciate how Boehme’s organization helps its clients grow faster by assisting them to align their customer experiences around the idea of jobs to be done.

Sales 78
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Kevin Maney on designing your own category

Intercom, Inc.

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. The book aims to help companies apply category design to open new markets and create new demand. The hard part is knowing what problem your company solves.

Sports 205
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Give your customers best practices, not just FAQs

Intercom, Inc.

Great help content is essential when it comes to empowering customers to self-serve on issues so they can resolve queries without even needing to contact your support team (win-win). . So instead of giving customers a series of boring how-tos, we create best practice content. Link to how-tos. Give the entire lesson.

Education 232
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Reimagine the IT helpdesk with conversational AI

Uniphore

First Name Last Name Email Address Company Name Phone Job Title By submitting your email, you agree that Uniphore may send you industry insights, service updates, and other marketing communications. You can unsubscribe anytime. For more details, review our privacy policy.

AI 130
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Marketers, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

What does a CMO do in their average four-year tenure to ensure that they keep their job for longer? Did you know that CMOs have the shortest average term of office of any chief in the C-suite, according to a recent report by Korn Ferry? So just how long have you been in your position? Why is this?

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Reading list: Platforms, ecosystems, and partnerships

Intercom, Inc.

All of this thinking, planning and building culminated most recently in the launch last week of our App Partner and Service Partner programs , which unlocks new sales, marketing and technical opportunities for companies we collaborate with. Where do you begin and what are the important factors you need to consider?