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Blockchain in Covid: How is it Benefitting the Pharmaceutical and Logistics Companies?

Customer Think

All the nations worldwide were looking towards the pharmaceutical industry for a vaccine that will combat the virus. It was December 2019 when the novel coronavirus pandemic hit the globe like a storm.

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How Customer Centricity Is Changing Pharmaceutical Customer Experience

PeopleMetrics

So how does this apply to the healthcare and pharmaceutical industries? Healthcare and pharmaceutical companies of yesterday served what seemed to be a fairly straightforward purpose: provide their customers (physicians) with access to and information surrounding newer and better drugs. In The Beginning.

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Technology is not a Disruptor, but a Powerful Customer-First Strategy is!

C3Centricity

Technology is often seen by marketing as a disruptor of business as usual, but it isn’t. Technology is in fact an enabler, at least when used properly and appropriately. I had already been speaking about the need for businesses to prepare for the dramatic change that was coming thanks to technological innovation.

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Life science and CX: The impact of customer service

Zendesk

Professionals in the biotechnology, pharmaceutical, and medical technology industries want to access customer support that’s knowledgeable, responsive, and accurate—just like anyone else. To grow and retain customers, companies in the life science industry need to create a customer service experience that meets those expectations.

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How misinformation affects what we buy

The Customer Service Blog

But most of the attention has been in the fields of political science, social psychology, information technology and journalism studies. For example, in late 2022, Eli Lilly’s stock price fell by 4.37% after a fake Twitter account impersonating the pharmaceutical company falsely announced that insulin would be given away for free.

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Avoid these 3 generative AI pitfalls—and what to do instead, according to IT leaders

Zendesk

Once a novelty, generative AI is now part of the baseline of different technologies. Even beyond technology, generative AI is asserting itself in finance, pharmaceuticals, and art. It’s a truly exciting (and confusing) era, as technologies and processes we once felt to be evident are changing before our eyes.

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Technology is the Enabler not the Disruptor (So Stop Using it as an Excuse)

C3Centricity

I was giving a talk earlier this month in which I mentioned that technology is an enabler not a disruptor of business today. During the presentation at BPW I talked about the fact that technology is seen as the disruptor in business today, but it isn’t. Source: Marco Pacheco Executive Director JP Morgan.