Remove blog category sales-and-performance-marketing
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Totango recognized as CS leader in G2 Winter 2024 reports

Totango

We are delighted to share that Totango was recognized in the G2 Winter 2024 reports for its exemplary performance in the customer success software category. These awards reflect superior engagement and commitment from our users, who continue to highlight and share the key aspects of Totango and our software they find most beneficial.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams. The global market research company conducted its first Forrester Wave™ evaluation of top customer success platforms. Analyzing extensive datasets to forecast trends.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints. Let’s break down how customer journey touchpoints fall into each category. During the sales process, including sales appointment scheduling, meetings and payment processes. Customer service.

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Leaning into integration: The key to unlocking enterprise revenue growth

Totango

We partner with expert vendors across categories in order to support our vision that customer success requires superior alignment across the C-suite to drive business outcomes and customer value.” And, CS has the technology and customer data to feed product, sales, and marketing with the integrated insights to drive innovation forward.

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The Metrics That Matter: 13 SaaS KPIs You Should Track in 2023

SurveySensum

How well is your SaaS product performing, especially in terms of SaaS customer retention ? To answer these questions it is important to assess your performance and ensure that you are headed in the right direction. How to Measure the Performance of a SaaS Company? How to Measure the Performance of a SaaS Company?

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B2B Customer Segmentation: Six Best Practices

Totango

B2B customer segmentation is a method of dividing business clients into categories based on selected characteristics. B2B customer segmentation is a method of dividing business clients into categories based on selected characteristics. Databases store customer data in organized categories for efficient retrieval and use.

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How to Craft the Best Client Onboarding Questionnaire

Totango

A marketing analysis of the client’s target audience, marketing strategy, and competitors. Client onboarding questionnaires are usually administered shortly after the client becomes a paying client or, in some cases, during a sales discovery session. The contents of a client onboarding questionnaire vary by industry.

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