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Mistakes to Avoid When Selecting a CS Platform: Not Being Able to Create Inspiring Journeys

Totango

Selecting the right customer success platform for your organization can be challenging. To help you navigate the process, we’ve developed a four-part blog series about the mistakes you should avoid when choosing a CS platform. Out-of-the-Box Functionality .

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What is a lead magnet? The ultimate guide (+10 examples)

Zendesk

By creating the right lead magnet, companies can bring in more high-quality leads and convert them into paying customers. How to create a lead magnet. A lead magnet is a free asset or special deal offered to customers in exchange for their contact details. A strong lead magnet provides value for sales leads. The reason?

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5 Examples of Customer Success Marketing for SaaS Teams

Help Scout

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. So how can marketing teams create content and messaging to improve customer success and drive retention? Case studies. Customer events.

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How to create effective sales collateral (examples + tips)

Zendesk

In today’s market, even the most successful salesperson needs a little backup. 81 percent of buyers research products online before contacting sales, so if your company doesn’t have a bit of advertising skin in the game, you’re not getting very far. They need sales collateral. What is sales collateral?

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Lead generation: What it is and how to master it

Zendesk

Sales reps know nothing’s harder than patiently nurturing a lead, establishing a relationship with them, and carefully converting them into a customer—nothing, of course, except finding a good lead in the first place. Lead generation is often a huge challenge for sales and marketing professionals. But it doesn’t have to be.

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Top 6 Tips for a Successful SaaS Customer Engagement Strategy

Totango

For software service providers, customer engagement SaaS strategies play a central role in a successful business model. SaaS customer engagement strategies promote higher engagement, more successful outcomes, and more satisfying experiences. Success results in renewed subscriptions and further adoption within the organization.

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10 Best FlexiQuiz Alternatives & Competitors

ProProfs

Watch: How to Create an Online Quiz in Under 5 Mins An Overview of FlexiQuiz What Is FlexiQuiz? Using it, you can create awesome-looking tests for education, work, and just for fun. As a secure and professional online test maker platform, FlexiQuiz enables anyone to create quizzes, assessments, or exams with confidence.