5 unique lessons from top CX brand Glossier
Steven Van Belleghem
MARCH 27, 2023
So when Weiss founded direct-to-consumer makeup and skincare brand Glossier, it already had a cult-like following from her blog. Within 6 weeks of the launch of the company’s first four products, Glossier had $8.4 million in Series A funding. And that magic ingredient is what created it’s cult-following.
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