Drop the poker face: Why salespeople need to embrace authenticity
Intercom, Inc.
OCTOBER 14, 2019
I’m a crappy poker player and always have been. Part of the reason for this is I’m easy to read. For a long time, I thought my inability to bluff would hamstring me in sales, but now I see it differently. I’ve come to view authenticity as a kind of sales superpower. Being transparent has helped me connect with customers on a deeper level than would have been possible otherwise.
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