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WE KNOW WHAT OUR CUSTOMERS WANT

Futurelab

Think you know your customers? When we started to work on a Voice of the Customer (VoC) programme for a large building materials producer, we arranged a kick-off workshop to develop the roll-out plan with a local team. Their sales manager confidently claimed: “We know what our customers want. Think again.

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Transforming MR and Insights teams into active participants in Customer Experience processes.

Futurelab

Customer data has transitioned from a scarce commodity to an overwhelming flood of information. And the need for faster customer action is growing as well. Thus, the CEOs start turning to their data-savvy employees with a new directive: “We need to improve our Customer Experience, and you seem to know what the customers want.”

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How To Find The Right Balance Between Fraud And The Customers Experience

Beyond Philosophy

Messente , a dedicated business messaging platform, notes the surge in package delivery scams. What’s more, a 2023 study highlighted that nearly half of all fraudulent emails and texts revolved around package delivery. In this episode, managing partner and CEO of Messente Uku Tomikas joins us to explain. But wait, there’s more.

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How to fix customer experience by keeping your promises

Inside Customer Service

The meal plan even covered the delivery driver’s tip. The following is an excerpt from The Guaranteed Customer Experience: How to Win Customers by Keeping Your Promises. In April 2009, a video of two franchise employees defiling customer orders went viral. Domino’s helped me survive college.

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The Ticket: Exploring customer service career paths in the age of AI

Intercom

The impact of AI on customer service is the latest example of new tech leading to rapid change – support roles and career paths are being completely reshaped. AI has opened up new opportunities for customer service teams to enhance efficiency and productivity, as well as create fast, high-quality customer experiences.

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My top six lessons learned from serving customers

Inside Customer Service

Where did you learn your customer service skills? There's a good chance many came from experience. You might even remember specific customer interactions that taught valuable lessons. Yet those lessons often didn't sink in until you tried them out with a customer. Here's the rest of my first customer story.

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How to Anticipate and Address the Unintended Consequences of CX Transformation

Execs In The Know

And if customer experience (CX) transformation is your odyssey, it would serve you well to remember that the journey, if not carefully navigated, can be fraught with tunnel-visioned Cyclops, time-eating Lotus Eaters, and the seductive Siren calls of newly hyped technologies. Consider the employee experience.