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Transforming MR and Insights teams into active participants in Customer Experience processes.

Futurelab

The Shifting Landscape In the not-so-distant past, market research teams were perceived only as information providers, distanced from the whirlwind of business-generating processes. Experience delivery is, after all, a job of generating and retaining customer business. Yet this is rarely the case any more.

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Converse 2022

Uniphore

Uniphore Collaborates with Cisco to Enable Better Customer Experiences. Explore the latest Uniphore innovations that are transforming the agent and customer experience in the contact center. You’ll hear from some of today’s leading voices in outsourcing, venture capital and private equity, market research and more.

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4 ways to accelerate sales using the Intercom integration with HubSpot

Intercom, Inc.

Successful sales and marketing teams understand the most important element of the buyer’s journey – the person behind it. A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. Why combine live chat and chatbot technology with your CRM?

Sales 216
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Should You Stay or Should You Go? Reading the Signs and Leading CX Buy-In at Your Organization

CX Accelerator

Product Marketing Specialist InvGate. Many leaders do in fact think they are supporting Customer Experience in their organization. Budget, personnel, structure, culture, organizational habits, and lack of demonstrable progress impact sustained operational commitment to customer experience. Matt Beran, Sr. Lack of process.

CX 208
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Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging

PeopleMetrics

Market research was developed a century ago to measure the effectiveness of advertisements and products. However, market research and Voice of the Customer (VoC) are not the same. In fact, certain key principles of market research actually hold back VoC and the value that some companies get out of their VoC programs.

VOC 226
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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). Market Research vs. VoC.

VOC 210
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A Guide to Choosing the Right Text Analysis Software for Your Business

Lumoa

This is where stepping up to a text analysis software or a comprehensive customer experience platform becomes a big move for your business. Key Features and Benefits of Text Analysis Software When you’re in the market for text analytics software, it’s not just about slick interfaces (UI) or smooth user experiences (UX).