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Customer Experience matters in B2B relationships

RateMyService

They received this aggressive email from the finance department of a supplier they’ve worked with for over 6 years. This one email significantly eroded trust and good faith that had been built up over years. The responsibility starts at the top but must be embraced by every employee.

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What metrics are the most important for your product?

Intercom, Inc.

In the early days of the analytics team at Intercom, our tracking mostly consisted of typical SaaS company finance metrics , such as the conversion rate of our customers from trial to paid, and monthly recurring revenue. We started by reading about what other companies had done. 3 touchpoints to determine your metrics.

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Improving CX though Continuous Loop

ECXO

Since the start of the Digital Age roughly half a century ago, information technology (IT) has increasingly become an enabler of value to the point today where it is a fundamental pillar to the future for most organizations.

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Guest Post: 5 Reasons Why Customer Experience is the Pulse of Every Business

Shep Hyken

This week we feature an article by Jafar Sadhik, a digital marketer in the fields of SaaS tools, data management, and finance management. When a customer suffers a negative experience, he will stick to a business for less than a year and will start looking for other options. What makes a business stand out from the crowd?

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Actions include short- and long-term follow-ups. As short-term actions, you should be able to follow up with each individual responder, especially taking care of critical comments. In both cases, follow-up is a necessity, not a choice, if you want to build strong relationships with your customers. Why is NPS ® going up or down?

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Improving Customer Experience though Continuous Loop

ECXO

Since the start of the Digital Age roughly half a century ago, information technology (IT) has increasingly become an enabler of value to the point today where it is a fundamental pillar to the future for most organizations.

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The Future of Customer Experience Management in Financial Services

Aquire

Gartner sums it up nicely as: “The practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy. Trying to improve the finance customer experience and meet rising customer expectations? Get our free factsheet to learn how.