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A Positive Emotional Experience = Good for Customers, Profitable for You

Heart of the Customer

The company simulated purchasing the stock of CX Leaders (the ten top-performing companies in customer satisfaction on annual […] The post A Positive Emotional Experience = Good for Customers, Profitable for You appeared first on Heart of the Customer.

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Words! What are they good for?

Zendesk

Any action designed to exploit human behavior and/or emotion for the sake of gaining access to information or physical goods can be classified as social engineering. General knowledge about cybersecurity also improved (though there’s always more to learn), and businesses are better educated about how to protect themselves.

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Introducing Help Scout for Good

Help Scout

Help Scout for Good is the program that houses our initiatives emphasizing our commitment to B Corp values. Read the full article

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Kathryn Finney on intersectionality and using your privilege for good

Intercom, Inc.

The post Kathryn Finney on intersectionality and using your privilege for good appeared first on Inside Intercom. She may even be our first guest who has been honoured with their own day, with the Borough of Manhattan celebrating “Kathryn Finney Appreciation Day.” It’s an inspiring conversation, with a genuinely inspiring woman. .

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Investing Wisely in your CX Tech Stack

Because a good customer experience is attributable to better revenue on your end, and higher satisfaction for your customers. Why does your organization need to focus on building a great CX? Of the companies that have improved CX, how many do you think saw an increase in revenue? An enormous 84% of them.

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What is a Good NPS Score for SaaS?

SurveySensum

Calculate your NPS Score for FREE Now you must be thinking about → What is a good NPS score for SaaS? → How to know if the score is a good NPS score or not? What is a Good NPS Score for SaaS Industry? Now that you’ve got your NPS score it’s time to know whether it’s a good score or not. So, continue reading.

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How Friction Can Be Good For Customer Experience

Beyond Philosophy

We discussed the subject of when friction is good and when it isn’t in a recent podcast. Scarcity is an example where a little bit of friction can be a good thing for your experience. For example, consider the furniture you put together yourself at Ikea. It’s a great point. Some friction creates value.

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Roadmaps Are Dead! Long Live Roadmaps!

Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture

The 5 components of a good roadmap. There are various frameworks and tools that are designed to help product management teams understand what to build, but somehow teams are still shipping products that don’t gain traction. Product roadmaps are a useful tool when they are created and used properly. What an effective roadmap is and is not.

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If You Build It, They Will Come: A Guide to Customer Onboarding

Speaker: Jamie Bernard, Sr. Product Director and Product Management Practice Lead at Nexient, an NTT Data Company

In this webinar we will review: The elements of good customer onboarding. If you can simplify your onboarding process and show your product's value from the beginning, you can lower customer churn and increase the usability of your product. Examples of successful product onboarding strategies.