Remove how-to-write-a-winning-marketing-plan
article thumbnail

How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer

C3Centricity

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning plan is very difficult. Neither will win you brownie points.

Sports 77
article thumbnail

The Art of Customer Crisis Handling: 5 Rules to Stay Cool and Win

Beyond Philosophy

Too many organizations do not plan for a customer crisis, and I want to change that. Rule #1: Have a plan and process. Many of the principles we use to manage a customer complaint apply in this planning and building of a crisis process. First, reframing how you look at a customer complaint is essential.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Form specialist Caroline Jarrett on designing surveys that work

Intercom, Inc.

From dull subject lines to the wrong questions, from sending out questionnaires after the fact to sending them way too often, there is a lot that organizations have gotten wrong about how to design a survey. Creating winning forms and surveys has been top of mind for us lately. ?. For years, people have been abusing surveys.

Start-ups 239
article thumbnail

10 Best Customer Experience Books

Lumoa

Whether you’re planning new CX strategies , want to become more customer-centric , or just want to learn more about customer experience , these customer experience books will help you do that. In addition, we asked the authors to share a quote and explain what made them write the book and why you should read it.

article thumbnail

5 Effective Strategies to Build a Strong Personal Brand in the Digital Age

SurveySensum

For example, if you are planning to offer legal assistance online and portray yourself as an experienced attorney, you will need to find how can set yourself apart from other attorneys in the field. Personal branding refers to achieving a prominent identity for an individual. Let’s discuss this in detail.

article thumbnail

Kevin Maney on designing your own category

Intercom, Inc.

According to him, winning is not really about beating the competition – it’s about inventing a whole new game. And that’s why he co-wrote Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets with startup advisors Al Ramadan, Dave Peterson, and Christopher Lochhead. Playing bigger.

Sports 205
article thumbnail

Communicating the value of content design

Intercom, Inc.

I recently tried to demystify this mysterious discipline in a talk at Write the Docs Prague for a room full of documentation specialists. The phrase “content design” was coined by Sarah Richards , who wrote a book called Content Design that has helped to shape how we think about the discipline. Dangerous waters ahead.

Start-ups 171