Customer Think

FEBRUARY 6, 2024

Market researchers and marketers have always maintained that understanding customer attitudes, behaviors, and unmet needs are critical for business success. In the past, this was simpler. There were fewer ways organizations engaged with customers and fewer ways customers engaged with organizations.

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PeopleMetrics

SEPTEMBER 24, 2018

Market research was developed a century ago to measure the effectiveness of advertisements and products. However, market research and Voice of the Customer (VoC) are not the same. In fact, certain key principles of market research actually hold back VoC and the value that some companies get out of their VoC programs.

VOC 226

VOC CEM Voice of the Customer Business Administration 226

Customer Think

OCTOBER 26, 2021

A sit-down conversation with GroupSolver Co-Founder & CEO, Rasto Ivanic, and Senior Research Team Lead, Adrian Del Bosque What is Artificial Intelligence? Over the past few years, the world of market research and surveys has seen the emergence of Artificial Intelligence (AI).

Artificial Intelligence 119

Artificial Intelligence AI 119

Customer Think

NOVEMBER 8, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. This research has b.

B2B 130

B2B 130

Customer Think

JANUARY 17, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Customer Experience 126

Customer Experience B2B 126

Zonka Feedback

OCTOBER 4, 2023

Conducting market research can help to discover both big and small details about the market and make data-driven decisions. The success of your business largely depends on understanding intricate patterns of consumer behavior and industry trends.

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Customer Think

FEBRUARY 22, 2024

(This month’s Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.)

B2B 64

B2B Technology Technology 64

Customer Think

DECEMBER 16, 2021

Now, we’ll share some guidelines for building brand equity and creating a brand equity survey that has been tried and true through our many years of market research. We previously answered the questions, “What is brand equity and why is it important?” Let’s get started!

Customer Loyalty 111

Customer Loyalty 111

PeopleMetrics

NOVEMBER 9, 2021

Customer experience feedback and market research are not the same thing, BUT that doesn’t mean there aren’t parallels. As such, it’s imperative that your market research and CX programs operate as a joint package. These programs often have shared stakeholders, reach out to the same audience, and may share a budget.

Customer Experience 71

Customer Experience CEM VOC Customer Feedback 71

Customer Think

MARCH 13, 2024

This article showcases the depth of insights possible when combining traditional market research techniques with AI-enabled technologies and extensive data sets. Integrated Market Research Integrated Market Research (IMR) combines quantitative and qualitative methods to gain insights into consumer behavior.

AI 40

AI Technology Technology 40

Zonka Feedback

JULY 25, 2023

Understand your target audience better and adapt your business to the changing needs of market by asking these key market research questions. To remain competitive in the current business landscape, keeping up with the ever-changing market trends is not just an option but an absolute necessity.

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Customer Think

JANUARY 3, 2024

Providing a difference-making customer experience starts with understanding what people actually want, which requires brands to have timely, relevant, and actionable customer insights that inform everything from product development to marketing messaging. Market research, the process of gathering, […]

Customer Experience 69

Customer Experience 69

Customer Think

OCTOBER 18, 2023

(This month’s Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers’ concerns and uncertainties about AI.)

AI 69

AI Artificial Intelligence Technology Technology 69

Customer Think

SEPTEMBER 14, 2023

(This month’s Research Round-Up features a research-based white paper by Winterberry Group that addresses the current state and future direction of B2B marketing and a wide-ranging research report by Livestorm, mention, and Jotform that is based on a global survey of marketers.)

B2B 64

B2B Outlook 64

Customer Think

JULY 11, 2023

(This month's Research Round-Up features three studies that look at the state of B2B marketing budgets and marketer attitudes, the state of online B2B buying, and what influences B2B buying decisions.) The State of B2B Marketing Budgets (2023 Edition).

B2B 45

B2B 45

Customer Think

AUGUST 16, 2023

Source: LinkedIn and Ipsos(This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.)This This spring, LinkedIn and Ipsos conducted a si.

B2B 52

B2B 52

Customer Think

JUNE 6, 2023

(This month's Research Round-Up discusses three recent studies that focus on the effectiveness of purpose marketing, the importance potential buyers really place on brand purpose, and the attitudes of consumers and business executives about corporate E.

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Confirmit

JANUARY 23, 2020

Enhance Research is an independent market and social research and strategy agency with proven experience in delivering market and social research projects for a client base comprising significant Australian brands and government entities. Market Research Videos. Check Confirmit's AIR Awards.

Artificial Intelligence 52

Artificial Intelligence Government Innovation AI 52

Confirmit

APRIL 19, 2020

In the not too distant future, research buyers need to consider - what will the new normal look like? These are questions, however, that Market Research can answer. Research buyers will need to think about the current state of affairs in their industry and the purpose/desired outcome of their research.

Entertainment 78

Entertainment Hospitality Hospitality Healthcare 78

SurveySensum

MAY 25, 2022

CATI interviews are best known for their qualitative approach and research. It has also been used widely in the automotive industry to find actionable insights on sales, customer satisfaction, model testing, and market research. But, is CATI the perfect automotive research tool today? Understand customer expectations.

Manufacturing 52

Manufacturing Actionable Insights Machine Learning VOC 52

C3Centricity

JANUARY 21, 2019

If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learned over the years for NOT doing research, but which are unfortunately still prevalent today. Most organisations will have a briefing of some sort, written or oral, for each piece of research that is required.

Start-ups 83

Start-ups Innovation 83

Heart of the Customer

APRIL 29, 2019

The post How Journey Mapping Differs from Traditional Market Research appeared first on Heart of the Customer. You have a journey map. Others go the opposite direction, considering journey mapping to be traditional […].

Voice of the Customer 92

Voice of the Customer Customer Journey Map Customer Relationship CX 92

Heart of the Customer

JUNE 22, 2017

Three years ago, Nicole Newton (then Director of Customer Experience with Thomson Reuters, now at Heart of the Customer) spoke at a Market Research Association (MRA) conference. The topic was “Moving from Insights to Action,” about making the move from Market Research to Customer Experience (CX), as we both recently had.

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CX Customer Experience 92

Qualtrics

NOVEMBER 10, 2020

From trawling the mighty US Census, to calculating percent change in an instant, there’s a whole lot of research tools out there to help you do your job as a market researcher. When you’re conducting market research, the obvious tool you need is a world-class research platform. Pew Research Center.

Social Media 55

Social Media Non-Profits Education B2C 55

Qualtrics

DECEMBER 7, 2020

You can conduct your own marketing research. Follow these steps, add your own flair, knowledge and creativity, and you’ll have bespoke research to be proud of. Like any research, it needs a robust process to be credible and useful. Place (where the product is marketed). Develop a research program.

Sentiment Analysis 49

Sentiment Analysis Customer Journey Map Sales Start-ups 49

PeopleMetrics

NOVEMBER 4, 2020

Is Voice of Customer (VoC) The Same As Market Research? What is the difference between Voice of Customer (VoC) and Market Research? Do you need both? How can you use them together? In this edition of PeopleMetrics LIVE! , PeopleMetrics LIVE!

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VOC CX Start-ups Customer Feedback 62

Qualtrics

SEPTEMBER 24, 2019

Have you ever wondered about the difference between Market Research and Marketing Research? The core difference between Market Research and Marketing Research is the scope of the concept. What is Marketing Research? Marketing Research, however, scales on a much broader level.

Sales 37

Sales 37

Qualtrics

FEBRUARY 12, 2021

For market researchers, 2020 was catastrophic yet transformative , demanding rapid change and adaptation in order to survive and thrive. As we move from crisis response to future planning, what does the market research landscape look like? Get the complete picture: Download our Market Research Trends Report for 2021.

Machine Learning 43

Machine Learning Hospitality Hospitality Technology 43

Customer Think

FEBRUARY 14, 2023

(The marketing world has been captivated by ChatGPT for the past several weeks. The generative AI-powered chatbot developed by OpenAI has been widely hailed by some members of the marketing community, and widely criticized by others. While the jury is.

Artificial Intelligence 88

Artificial Intelligence AI Technology Technology 88

C3Centricity

APRIL 2, 2018

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? This research is now a few years old and the world is changing fast. It depends?

Actionable Insights 70

Actionable Insights Social Media Start-ups Retail 70

Confirmit

AUGUST 7, 2019

Confirmit provides award-winning solutions and technologies for Market Research agencies who provide research and feedback services to their customers. Learn how confirmit can help your Market Research agency to drive the business results your business needs. Market Research Videos.

Unstructured Data 40

Unstructured Data Sentiment Analysis Social Media Engineering 40

Confirmit

OCTOBER 10, 2017

In research, we tend to spend a lot of time talking about “collecting data from consumers." And by your interactions with these customers in the research process, you are influencing their view of your clients' business. How to bring customers into the heart of your research projects. Market Research Webinars.

Technology 53

Technology Technology 53

Confirmit

MARCH 22, 2017

At one time the phrase “qualitative research” would conjure up images of a group of people huddled round a table with a team of researchers and clients scribbling down notes behind a mirror. With business-to-business (B2B) research buyers wanting more than ever from research, it’s imperative that we keep innovating.

B2B 67

B2B Gaming Innovation 67

Confirmit

MAY 13, 2018

In this short video, Wale Omiyale, SVP Market Research at Confirmit describes the critical changes he’s seen in the MR market over the past 20 years, focusing on some of the emerging technologies that will drive the industry in the short and long-term future. Market Research Videos.

Technology 40

Technology Technology 40

PeopleMetrics

APRIL 9, 2018

Do you know any CX professionals who started out in market research? Like many of my peers, I too broke into the customer experience space by way of the market research world—working at a large firm on a variety of highly valuable market research programs before founding PeopleMetrics in 2001. Convergence!

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VOC CEM Close the Loop Business Administration 70

Confirmit

MARCH 29, 2017

There’s lots of talk these days about the changing landscape of Market Research – from evolving technologies to disruption of traditional processes to new entrants – even Google now on the scene! With this advance of technology, sometimes research best practice gets compromised.

Real Estate 49

Real Estate Technology Technology 49

Qualtrics

APRIL 5, 2021

See how market research software can help you get faster, better quality insights to every corner of your organization and find which features to look for when choosing the right research tools with our ultimate guide. What is market research software? A (very) brief history of market research software.

Text Analytics 26

Text Analytics Key Driver Analysis Social Media Predictive Analytics 26