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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

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35 Indicators that a Company Isn’t Customer-Centric

CX Accelerator

Are easy to reach on certain customer service channels (like social media) but not so easy on others. Stephanie Thum , encouraging us to not operate in silos says: 12) tout customer ease and simplicity in their marketing while behind the scenes they create sludgy, confusing customer processes and policies. Back To Blog Home

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Increase engagement and conversions through social media – 3 key takeaways

Intercom, Inc.

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. At Intercom, we’re all about making internet business personal, and social media happens to be a big part of that. Foundations of social moderation and conversation.

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5 must-have features in your social selling platform

Sprinklr

There is an interesting story about an interview question at a bank where candidates were asked, “What do you think of social selling?” It was a trick question, intended to weed out the inexperienced social explorers from those that had hands-on enterprise social media experience. So, what is social selling?

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FOMO is a Powerful Marketing Tool. Are You Making the Most of It?

Beyond Philosophy

FOMO, or fear of missing out, is a powerful marketing tool. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. Part of the reason FOMO has become a part of our vocabulary is because of social media.

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The Secret to Data-Driven Customer Support Success

TeamSupport

The benefits of the data collected here touches every other aspect of your business including hiring, product support, marketing strategy, and more. All of this data can be collected via website live chat , email, phone, forums, social media, etc.

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5 Creative Ways to Use AI for Sentiment Analysis

Lumoa

Have you ever thought about how some businesses manage to analyze thousands of customer reviews and feedback quickly? From enhancing customer support experiences to predicting market trends, AI empowers businesses across industries to make data-driven decisions that resonate with their audience.