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Builder beware: marketing tension in product-first companies

Intercom, Inc.

It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. In the world of subscription-based business models, your product better deliver. And in the world of subscription-based business models, where switching software is a whole lot easier and cheaper, your product better deliver.

Gambling 191
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Builder beware: marketing tension in product-first companies

Intercom, Inc.

It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. In the world of subscription-based business models, your product better deliver. And in the world of subscription-based business models, where switching software is a whole lot easier and cheaper, your product better deliver.

Gambling 165
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The importance of an effective product marketing strategy

Intercom, Inc.

There’s a famous blog post from Fred Wilson , a cofounder of Union Square Ventures, titled nothing more than “marketing,” where he makes broad statements like “Marketing is what you do when your product or service sucks.”. Everyone was doing “marketing”, but nobody wanted to acknowledge it. Understanding the role of product marketing.

Start-ups 223
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How to Collect In-App Customer Feedback?

SurveySensum

Let’s find it out in this blog along with in app customer feedback best practices. Chat with Them at the Right Time Instead of randomly asking your users, make sure that you ask them at the right touchpoint. Users Shape the Roadmap Who better to guide your app’s future than the users themselves?

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5 Tips for Adding a New Service Channel

Customer Service Life

This article was originally published on the ICMI Blog on August 22, 2017. As an outsourcer, about 60% of our support volume is still phone, with chat and email making up most of the other 40%. I got significant pushback, but I persisted no less — that was until I tried to handle a chat and phone call at the same time myself.

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What is First Call Resolution in Call Center Metrics?

Fonolo

This blog will teach you what FCR is, the difference between First Call Resolution and First Contact Resolution, and everything about FCR that you need to know to succeed in a contact center. The difference emerged as customer support became available through other channels: social media, email, live chat etc.

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How Project N95 streamlined its volunteer-staffed support using Zendesk

Zendesk

As the pandemic wore on, the organization recognized that everyone, not just medical professionals, needs better access to “vetted, safe PPE” and opened up their services to anyone who needs PPE to work and live safely in their community. Today, you can go to our marketplace and order PPE from a trusted source. Rachel Lewin.