Remove brand-guidelines
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How to help customer service employees move away from scripts

Inside Customer Service

The next step is to give your employees broad service guidelines that fit with the vision. This can help you trim a 37-step service process down to just a few broad guidelines or service standards. Here's a sample set of guidelines: Welcome each customer. Identify their needs. Efficiently serve each customer.

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How to create service culture training

Inside Customer Service

Examples include: Upholding the brand promise and other guarantees Writing to customers using the brand style guide Following service standards when assisting customers I like to use the A-B-C-D model to create clear, observable learning objectives: A = Audience: who is being trained? Let's say your company has a brand style guide.

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Your How-To Guide for Brand Equity Market Research

Customer Think

We previously answered the questions, “What is brand equity and why is it important?” Now, we’ll share some guidelines for building brand equity and creating a brand equity survey that has been tried and true through our many years of market research. In order to build positive brand equity, you must measure […].

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5 Rules for forming an strong relationship with your customers via your brand!

Beyond Philosophy

Your customers are having a relationship with your brand right under your nose. Our connection with brands is much like any other relationship in our lives, with some being healthy while others are not. Unfortunately, it’s not uncommon for people to form codependent or dysfunctional relationships with brands.

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Transforming CX: How Generative AI Transforms Omnichannel Solutions

Win the Customer

Understanding Omnichannel Challenges The complexity of modern customer experience lies in the multitude of platforms customers use to interact with brands. Inconsistent Messaging: Maintaining a consistent brand voice and messaging across diverse channels can be challenging.

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5 rules for building an incredible brand relationship with your customers!

Beyond Philosophy

Your brand is in a relationship with your customers. Unfortunately, people often form codependent or dysfunctional relationships with brands. To help yours be more beneficial than not, we have five rules about how to build strong brand relationships with your customers. We all have relationships with brands.

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5 Ways to Improve The Facebook Customer Experience

Aquire

Here are a few things to consider: Create response guidelines. Your team may respond to dozens of messages every day, and they need to give the right answers while keeping a consistent brand voice in every one of them. A good example is how sports apparel brands provide advice and tools for health and fitness.