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CX Education for Employees: Why it Matters & How to Develop Your Program

Experience Investigators

And customer experience management requires a thorough approach to training and education for all employees. And that training can feel tactical and task-driven, like explaining how to track customer records in a Customer Relationship Management (CRM) platform. Consistency in education sends a message. How we gather feedback.

Education 137
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Customer Success Technology Buyer Guide

ClearAction

Customer Success Technology Buyer Guide Lynn Hunsaker Customer success technology is sure to grow in importance and array. Non-stop for the past 25 years, technology for experience management and marketing have been super hot since CRM arrived on the scene. Why We Expect a Lot from Customer Success Technology Why?

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How Higher Education Suffers Without Digital Student Engagement

Comm100

As Gen Z now navigates higher education, they’re placing these heightened expectations onto colleges and universities. This blog will highlight the key ways that higher education is suffering by not offering digital student engagement and what they can do about it. Lower engagement with current & prospective students.

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Contact Center and CRM: A Galactic Merging

Fonolo

Contact center software and CRM software have been on a slow collision course for decades. Well, it would be great to look at how companies were paying for the whole “customer service” apparatus and see which share is going to CRM companies versus call center companies. He said “The CRM vendors have won the battle of the desktop.

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John Oechsle: How Do You Spell CRM Evolution? With 4 C’s

Bill Quiseng

The year was 1987, a time when technology was advancing at a tremendous pace. New technologies are shaping the world around us, and small businesses have a tremendous opportunity to capitalize on these advancements. As the technological complexity of customer relationships evolve, so must our approaches to them. Enter 2017.

CRM 98
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How Can Lack of Business Understanding Jeopardize Your CRM and Marketing Automation Implementation? [Guest Post]

SugarCRM

Most professionals and leaders are well aware of Customer Relationship Management (CRM) systems’ basic benefits. When it comes to CRM adoption, there are several reasons why most implementations fail. However, most companies manage their MAP and CRM separately. CRM and MAP Adoption Starts with IT.

CRM 49
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Why Your Sales Team Isn’t Using the New CRM

SugarCRM

A Customer Relationship Management (CRM) solution has become an essential part of the business toolkit. The fact is, most CRM projects fail because of an issue in organizational structure rather than technology. A CRM is most effective when adopted by everyone. The CRM Isn’t Properly Aligned to The Sales Methodology.

CRM 44