Shep Hyken

JANUARY 18, 2022

The Four CX Pillars. Investing in Customer Experience and Success Teams. Shep Hyken interviews Adrian Brady-Cesana, author of The Four CX Pillars to Grow Your Business Now: The Customer Experience Manager Playbook , and host of The CXChronicles Podcast. They discuss the four CX pillars: team, tools, process, and feedback.

Sports 72

Sports CX Customer Experience Management Customer Feedback 72

Steven Van Belleghem

DECEMBER 6, 2021

The other is another way to think about how you measure customer success. The customer’s expectations continue to evolve. Customers are smarter than ever and know what a good CX looks and feels like. At the same time it will continuously improve employee and customer experience.

CX 123

CX Customer Experience Non-Profits Social Media 123

Experience Investigators

APRIL 27, 2021

Yes, according to data from SurveyMonkey, 89% of C-level executives say they are “extremely invested” in CX, but we know that 89% of budgets don’t reflect that commitment. Many CX leaders are asked to simply do more with less. But the CX leaders I know, whether or not they have customer experience in their title, are fighters.

Customer Experience 105

Customer Experience Invoicing Customer Journey Map CX 105

Lumoa

FEBRUARY 6, 2018

Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. Peter Lavers, Customer Experience and CRM Expert @ PeterLavers | blog "Customer Experience is here to stay! So, what should we expect in the nearest future?

CX 129

CX Customer Experience Education Machine Learning 129

SurveySensum

JULY 17, 2023

Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Communicate the action taken to your customers and close the feedback loop.

Retail 52

Retail Customer Experience Sports Touchpoint 52

SurveySensum

JULY 17, 2023

Decathlon, a renowned sporting goods retailer, excels in this area. They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. Communicate the action taken to your customers and close the feedback loop.

Retail 52

Retail Customer Experience Sports Touchpoint 52

Fonolo

JULY 5, 2023

Remember that the customer experience doesn't end when you make the sale. How you treat your customers after they've coughed up the cash is just as important as pre-sale! #cx cx #BrandPerception Click To Tweet Level of Service: How you treat your customers pre- and post-sale plays a large part in whether they come back.

Social Media 104

Social Media Sports Customer Satisfaction Net Promoter Score 104

Execs In The Know

APRIL 14, 2022

As covered in last week’s keynote-focused blog post , Customer Response Summit (CRS) Clearwater, Florida was a recent wrap (March 28–30, 2022). Customer loyalty has to be earned, now more than ever, making your CX a prime differentiator. An investment in the employee experience is an investment in the customer experience.

Real Estate 98

Real Estate VOC Actionable Insights CX 98

CSAT.AI

AUGUST 3, 2022

Lego doesn’t just have customers, they have collectors and even competitors. They have inspired the world so much that what started as a children’s building toy has evolved into an international adult sporting competition. Lego’s building sets and famous interlocking bricks came into being as a response to customer needs.

Entertainment 102

Entertainment Sports Innovation Gaming 102

ClearAction

APRIL 3, 2015

So, it stands to reason that Human Resources (HR) departments have great potential to influence customer experience (CX). To set the stage, HR should view their role in a customer experience context : who are HR’s customers, and what can HR do to support what external customers expect of the company.

Customer Experience 121

Customer Experience VOE Scorecard Government 121

Experience Investigators

DECEMBER 8, 2020

Five CX Questions to Help You Reflect: 1. What was the top priority for our customer experience goals? Related: Use SMIRC Goals to Define Customer Experience Outcomes. Beyond identifying your CX goals, it’s important to be able to weigh the importance of each as well. CX has to be related to business outcomes.

Customer Experience 119

Customer Experience Net Promoter Score Close the Loop CX 119

SurveySensum

JULY 20, 2023

Open-ended) That is why you must collect customer feedback at all touchpoints across the customer journey. And, we explore how leveraging the power of customer feedback can help resolve these issues, ultimately enhancing your customer experience in retail. Did our product variety meet your needs?

Retail 52

Retail Customer Feedback CX Social Media 52

Lumoa

OCTOBER 31, 2018

Many companies experience numerous challenges in the ares of customer experience transformation. We talked with the leading customer experience experts to find out what CX professionals should pay attention in the coming years. “CX So, what should we expect in the nearest future? Read the full answers of the experts below.

CX 64

CX Customer Experience Machine Learning Artificial Intelligence 64

Execs In The Know

MAY 18, 2021

The Importance of Research to the Modern CX Executive . But what type of research should customer experience (CX) leaders be looking for, and how should they incorporate this research into their improvement efforts? Re-Working Digital CX: A Reality Check with Top Brands. What about feedback? Kelley Cutforth, Chegg.

Voice of the Employee 92

Voice of the Employee Voice of the Customer Sports CX 92

Lumoa

JUNE 9, 2020

Consequently, having a rock-solid CX strategy is more important than ever before. A clear CX strategy will help you stand out from the big crowd and ensure customers don’t churn because of ineffective purchase processes and bad experiences. They had always collected behavioural data from tools like Google Analytics and Hotjar.

Customer Experience 83

Customer Experience Customer Feedback Manufacturing Start-ups 83

Zendesk

AUGUST 22, 2023

Businesses that focus on delivering exceptional customer experiences and service are more likely to drive significant growth than those who don’t—a great product and great CX are the two key ingredients that make customers come back. Identify customer touchpoints causing issues and areas where they are satisfied.

Net Promoter Score 52

Net Promoter Score Sports Social Media Finance 52

Aquire

DECEMBER 1, 2021

It shouldn’t matter which channel your customers choose to contact you each time — you still need to have the full interaction profile at hand to better handle requests. This can be done easily with an omnichannel CX platform — which enables you to keep customer communications in one place.

Social Media 105

Social Media Customer Experience Omnichannel Sports 105

Lumoa

JUNE 14, 2023

Its lean and straightforward formula for measuring customer contentment has made this metric a veritable “gold standard” in the customer experience space. According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind!

NPS 83

NPS Sentiment Analysis Start-ups Net Promoter Score 83

ClearAction

AUGUST 16, 2016

They stewed over our survey results for quite a while, and, facilitated by our VP-CX, they eventually agreed on a company-wide approach to interpreting, acting on, and being accountable for progress, resolution, and prevention of issue recurrence. 3 Types of Customer Experience Action Essential to ROI.

CXM 67

CXM Customer Experience VOC Sports 67

Qualtrics

FEBRUARY 17, 2021

have realized that customer experience analytics and direct customer feedback are the hallmarks of building effective situational intelligence. CX teams have come a long way in helping digital product teams incorporate customer research and voice of customer data into problem resolution, product planning, and design scenarios.

VOC 26

VOC E-commerce Sports CX 26

Customer Bliss

AUGUST 9, 2018

Daniel and his team defined customer success for PTC within three pillars: ease of using the product, its value, and the delight they experienced working with PTC. Be Brave, Bring Customer Feedback to the Forefront. Customer Room goals: Educational space for employees.

Customer Experience 70

Customer Experience Net Promoter Score Sports Manufacturing 70

Qualtrics

JANUARY 29, 2021

As part of our series on CX visionaries , we interviewed Aimee Lucas, XM Catalyst with the XM Institute. Through a chain of professions including sports marketing, inside sales, event management, and corporate learning and development, Aimee built a strong passion for monitoring, measuring, and creating better experiences.

Sports 26

Sports Technology Technology Machine Learning 26

Fonolo

MARCH 17, 2020

Hyundai: You’ve probably heard of it; the name again on the tip of everyone’s tongues thanks to a memorable, highly-lauded SuperBowl Hyundai Sonata 2020 commercial featuring John Krasinski, Rachel Dratch, and Chris Evans sporting some iconic Boston accents — “Smaht Pahk” — an ad which has so far attracted around 55.2 million views on YouTube.

Sports 67

Sports Customer Service Voice of the Customer Technology 67

Totango

AUGUST 21, 2020

Customer success focuses on the customer journey as a whole and puts CX into the context of the customer’s overall needs and business goals. Account Management Vs. Customer Success. Customer Success Is a Team Sport .

NPS 78

NPS Sports Customer Retention Sales 78

CX Journey

DECEMBER 11, 2014

Don’t be weathered by the prep at first, Customer feedback can navigate the worst. Unless you work for a very small company, the amount of customer survey invitations and data to analyze can be overwhelming without the proper strategy. B2B metrics voice of customer' and “¿Por qué?” Anonymity not a card you can play.

B2B 62

B2B VOC Start-ups Sports 62

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Let’s look at a sports analogy for enlightenment. So, what does it mean?

VOC 62

VOC B2B Close the Loop Non-Profits 62

ClearAction

APRIL 18, 2015

How Human Resources Can Add Value to Customer Experience Excellence. Customer experience (CX) is all about people getting what they need in their lives. People in your company are central to designing and delivering great customer experiences. Injecting a CX backdrop in the way HR facilitates hiring.

Customer Experience 96

Customer Experience Social Media Scorecard CX 96

ClearAction

MAY 31, 2015

Accurate understanding of customer experience: Customers’ stories about what matters to them, what’s helpful and what’s a hassle are eye-opening for employees, especially those employees who do not interface with customers. Find ways to share customers’ experiences with everyone. Use Customer Inputs Everywhere.

Customer Experience Management 100

Customer Experience Management CXM Customer Experience Scorecard 100

Lumoa

JUNE 26, 2023

Consider a customer looking to buy sports shoes from a popular brand. However, in an omnichannel experience, the customer can browse the brand’s website for multiple options, try-on styles virtually, and place an in-store pickup to get a perfect size fit.

Omnichannel 83

Omnichannel Net Promoter Score Customer Experience Social Media 83

Qualtrics

APRIL 30, 2019

On harnessing CX to compete with bigger companies: We’re a small team with a small budget. To use a sporting analogy, we’re like the San Antonio Spurs or the Oakland A’s in this case. Qualtrics compiled a reading list based on recommendations from CX leaders like Walter, you can download that here.

Close the Loop 42

Close the Loop Touchpoint Sports Manufacturing 42

Qualtrics

APRIL 14, 2021

Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. We explore 6 successful B2B CX examples to share what you can do in your company. The benefits of a great B2B CX program can be reduced churn and increased business growth. B2B businesses are different.

B2B 26

B2B Close the Loop CX B2C 26