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You’re Not Competing In The Category You Think You Are! (How to Find Out)

C3Centricity

The first step is to identify the Category in which you are competing. If you haven’t yet had the chance to read last week’s post ( “Customer Centricity is Today’s Business Disruptor, Insights its Foundation”) I suggest you do this first, as background to this post.

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Redesigning our job levels for product designers

Intercom, Inc.

Less than 1% have documented competencies with scorecards for rating performance. But if you don’t have a map for your career, then how do you know where you’re going? If you’re a design leader struggling to come up with job levels, expectations, and career paths, this post will help you get started.

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Kevin Maney on designing your own category

Intercom, Inc.

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. The book aims to help companies apply category design to open new markets and create new demand. If you enjoy our discussion, check out more episodes of our podcast.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? The first stage was just to recognize that CDP was a separate category of software. The first stage was just to recognize that CDP was a separate category of software. That's odd; people ask me those questions all the time.

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Retail expert Joel Bines on the rise of the “me-centric” economy

Intercom

The six Cs – cost, convenience, category expertise, curation, community, and customization – are like ingredients to help businesses build meaningful relationships with customers. Whatever combination you end up trying, you need to walk the walk. What are they telling you they want? Thank you so much for joining me today.

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Discover 3 Surprising Tactics Customers Use to Evaluate Your Price

Beyond Philosophy

Understanding how customers evaluate pricing can help you correctly price your products or services. So, today, we will talk about three simple tactics you can use to maximize your pricing to gain profit. It’s the expectation you’re bringing to a price evaluation based on your experience. Sale prices do, too.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

But it can be a real challenge knowing that’s what you’re doing from the outset. They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Prospective customers have to be educated.

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