ENGINEER, CAN YOU HEAR THE CUSTOMER HEARTBEAT?
Futurelab
APRIL 26, 2024
When we advised a global electronics manufacturer on their innovation process, I thought their heads of R&D would bite my head off for even thinking of changing it. For example, the latest prenatal 3D-imaging device failed to sell to reproductive health doctors who thought their 2D machines did the job just fine. Check that.”
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