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ENGINEER, CAN YOU HEAR THE CUSTOMER HEARTBEAT?

Futurelab

When we advised a global electronics manufacturer on their innovation process, I thought their heads of R&D would bite my head off for even thinking of changing it. For example, the latest prenatal 3D-imaging device failed to sell to reproductive health doctors who thought their 2D machines did the job just fine. Check that.”

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Our CX Accelerator Board of Directors

CX Accelerator

We have big time news for CX Accelerator! Please join me in welcoming Matt Lyles , Juanita Coley , Jim Rich , Sally Mildren and Justin Robbins who have graciously offered to serve in this way. It is meant to be a gift to the CX community as we navigate these challenging times together. We'd be honored to have you!

CX 182
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Building a Great CX Team

CX Accelerator

Those who succeed in the profession do so because they possess a number of different skills or are part of a team comprised specialists in each skill. In this post, we want to delve into what those skills are and how we would prioritize each if we were building a CX team from the ground up. Customer Journey Mapping.

CX 307
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CUSTOMER LIFETIME VALUE

Futurelab

The first time I realized was in the early 2000s, when we designed customer experience strategy for a Japanese luxury car brand. When we ran workshops with the dealers to gather their input and discuss our ideas, their initial reaction was quite negative. “We We have been selling cars here for a hundred years. One, you say?

Start-ups 157
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35 Indicators that a Company Isn’t Customer-Centric

CX Accelerator

It was incredibly distressing to encounter a customer service representative who clearly couldn’t care less if I ever left my house again. Ben Motteram , reminding us that we must act on our voice of customer data adds: 7) monitor their NPS (Net Promoter Score) on dashboards but do nothing to try to improve it. 28) can’t be empathetic.

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Customer Service Foundations Training Plan

Inside Customer Service

Who are our customers? Why should we try to provide outstanding service? Discussion questions: When can we build rapport with customers? How can we build rapport with customers? What questions can we use to break the ice? How can we make it easier for customers to like us? How can we go the extra mile?

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Touchpoint Personalities: Why classic personas are not (anymore) sufficient for personalized experiences

Futurelab

For several decades now, we have been hearing about it – whether under the banner of CRM, or Customer Experience (CX), or Customer Centricity (CC) or… well, you know what I mean – that personalization has finally arrived. But what we are presented with is usually just a very poor imitation of personalization.