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Why Values Matter to Your Customers

Customer Bliss

Your character and reputation are a direct reflection of your values. When I was young, I never really thought in terms of honor codes or values. It’s the essence of your reputation. Customers are a Good Judge of Character. These principles make up the foundation of your mission and reputation.

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Privacy vs. Personalization: Striking the Right Balance to Drive Success

Beyond Philosophy

Personalization is an excellent tactic for your marketing efforts. Therefore, it is important to remember that context and who’s doing the personalizing matter. We’ve all got our versions of this – the local diner, your loyal barber, or maybe a small biz that fuels your hobbies. But big companies?

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The Unexpected C-Suite Collaboration You Need for Success

Totango

Apple and IBM Peanut butter and jelly Martha Stewart and Snoop Dogg Marketing and Customer Success They are all unexpected — yet incredibly successful — partnerships. On the other hand, the CCO focuses on what happens after the sale, overseeing onboarding, customer support, driving retention, and minimizing churn.

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15+ Essential Customer Experience Interview Questions to Ask CX Professionals

SurveySensum

A few months ago, I interviewed candidates for the Customer Experience Head position in our team. The role is crucial – CX professionals shape how customers perceive a company. It’s not just about skills; it’s understanding the company and sharing its values. Let’s get started!

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New year, new CS: 2023 recap and what’s to come in 2024

Totango

As we kick off 2024, it’s time to reflect on the past year and look forward to what the future holds for customer success. It’s been an exciting journey, marked by significant milestones and a ceaseless effort to support our customers in achieving their goals.

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5 rules for building an incredible brand relationship with your customers!

Beyond Philosophy

Your brand is in a relationship with your customers. To help yours be more beneficial than not, we have five rules about how to build strong brand relationships with your customers. However, this part isn’t relevant to customers. Deliver on your promises.

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The values behind our first virtual launch event, New at Intercom

Intercom, Inc.

We are in the midst of a complete transformation in how companies and customers interact with one another. As all businesses become at least partially digital businesses, customers expect those online interactions with companies to be convenient, effective, and personalized. Why we’re hosting a virtual event.