The Customer’s Dilemma: Acquisition vs. Retention
Futurelab
MAY 2, 2022
And customers are left thinking: Why don’t they just give that to us? Why make us remember every year that we need to call to get the discount? Why not treat us all the same? Robert Stephens, co-founder of Geek Squad, says : “ Advertising is the tax you pay for being unremarkable? (My internet provider does this.)
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