article thumbnail

The Value of Customer Relationship Management: An Interview With Dawn Mergenthaler

Heart of the Customer

Dawn Mergenthaler has been leading CRM marketing teams for healthcare, retail, and Software-as-a-Service companies for over a decade. She works closely with customer experience (CX) professionals to understand the insights gained that can be leveraged for CRM.

article thumbnail

Bringing healthcare into the future with the Froedtert & the Medical College of Wisconsin health network

Qualtrics

The Froedtert & the Medical College of Wisconsin health network is tackling the human side of healthcare. By using data, they’re able to change healthcare for the better, not just for patients, but also for their staff, care teams, and physicians. I do the things I believe are right, whether or not that’s how it’s always been done.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Don’t Leave Your Customers in the Dark!

Heart of the Customer

At Heart of the Customer, we work across many different industries – in the past six months alone, we’ve partnered with life insurance, SaaS software, healthcare delivery, property and casualty insurance, non-profits, and staffing enterprises. These organizations serve a wide variety of customers who have very different needs.

article thumbnail

How Customer Centricity Is Changing Pharmaceutical Customer Experience

PeopleMetrics

Every change, every action, every improvement your company makes should have the end goal of solving a customer problem. So how does this apply to the healthcare and pharmaceutical industries? The pharmaceutical industry serves a customer base made up of people with one common, pressing concern - the patient. In The Beginning.

article thumbnail

How to Prepare Your Call Center for Open Enrollment

Fonolo

Open enrollment is one of the busiest and most stressful times of the year for healthcare insurance providers and consumers alike. In fact, many healthcare insurers start planning for open enrollment the minute the last season has come to a close. After all, this is how customer relationships are made or broken.

article thumbnail

Changing Consumer Expectations: 5 New Customer Service Faux Pas to Avoid

Fonolo

These five customer service faux pas will not only make your organization seemed outdated, but ultimately harm your customer relationships. Now and then, the airline industry’s inclination to automate everything, eradicating customer service interactions in the process, backfires. Limited Self-Service Options.

article thumbnail

Little Otter’s Rebecca Egger on making mental health care accessible to all

Intercom, Inc.

? ?. For Rebecca Egger, the CEO and co-founder of Little Otter , a mental health service designed for children, digital transformation will play a crucial role in scaling healthcare. AI and automation will inevitably play a big part in scaling healthcare and making it accessible for everyone who needs it. Liam: For sure.