products marketing-and-advertising content-marketing 
Intercom, Inc.
MAY 13, 2022
A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. Affiliate marketing, where you partner with another brand to market your products.
Futurelab
MAY 2, 2022
In last week’s post , I wrote about the acquisition versus retention “dilemma” from the marketer’s perspective. In the end, it takes some pressure off marketers during the Buy stage! Outcomes: what it means for customers if marketers focus on retention first Retention is about more than discounts and loyalty programs.
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Futurelab
MARCH 20, 2022
In last week’s post , I wrote about the acquisition versus retention “dilemma” from the marketer’s perspective. In the end, it takes some pressure off marketers during the Buy stage! Outcomes: what it means for customers if marketers focus on retention first Retention is about more than discounts and loyalty programs.
Intercom, Inc.
MAY 13, 2022
Lead generation uses marketing to generate interest for a company’s products and services, turning a lead into a prospect and nurturing them down the marketing funnel. A prospect is a qualified lead and can be anyone in your target market. Essentially, it’s a strategy that tells marketers how to generate leads. .
Intercom, Inc.
SEPTEMBER 22, 2020
Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. He noticed that pretty much every company was leveraging spray-and-pray tactics of cold calling, mass emailing, and generic advertising.
Steven Van Belleghem
FEBRUARY 7, 2022
I believe that this is the perfect moment for companies to start testing it in terms of marketing and CX: the potential is huge and the entry costs still rather low (depending on what you choose to do there, obviously). Metaverse marketing. Where few people really understand what it is or where it is going. million people. Advergames.
Zendesk
OCTOBER 22, 2021
Social selling has impacted the market ever since we started trading products. Market analysis indicates that consumers influenced by social media are four times more likely to spend more on purchases. That’s over standard advertising. Social selling vs. social media marketing vs. social media advertising.
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