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Supermarkets are changing their branding to make you think they’re cheaper

The Customer Service Blog

The store makes use of the perception that it’s not cheap, unlike Lidl. Tesco allows Clubcard owners to access branded products at discounted prices, through Clubcard membership. Unsurprisingly, other retailers like Morrisons and Asda recently introduced similar schemes, leading this pricing approach almost to be a sector norm.

Retail 52
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Crafting Compelling Stories: The Key to Unlocking True Customer Engagement

Beyond Philosophy

Narratives draw us in and interest us in what happens next. However, another reason we like stories is it helps us remember things. Embedding random data within a memory structure helps us recall it when needed. How Stories Help in Business Storytelling applies to every aspect of your business.

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How to Craft Compelling Stories to Unlocking True Customer Engagement

Beyond Philosophy

In today’s world, storytelling is crucial in various aspects of business, including marketing. Businesses leverage storytelling to establish their brand identity, often highlighting humble beginnings or overcoming adversity. The effectiveness of storytelling in persuading and simplifying complex ideas.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Every interaction with your business has the power to build or damage the relationship with your customer – and can directly impact your revenue. The pressure is rising for businesses to step up their CX game. More than 80% of business leaders see customer experience as a growing priority in 2024.

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Uncovering the Psychological Tactics That Drive Customer Purchases

ECXO

Even better, what if you could use this knowledge to guide people toward making choices that benefit both them and your business? By tapping into these psychological triggers, businesses can enhance their marketing strategies and boost their sales. It can help us create a more personalized experience for our customers.

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The cost of living crisis and increase response rates

Beyond Philosophy

If you do, could vote for us in the People’s Choice Podcast Award? Our first pickle comes from Jane, who works at a large business-to-business company. Since I am sure that we are all curious about this issue—both as businesses and consumers—we thought we would include this one as a bonus. Tell us about it here.

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Discover 3 Surprising Tactics Customers Use to Evaluate Your Price

Beyond Philosophy

We have multiple ways of evaluating prices. These differ in terms of how easy they are for us to do and how accurate they are. Understanding how customers evaluate pricing can help you correctly price your products or services. These include internal reference prices, external reference prices, and price images.

Retail 88