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Capitalize on Annual Planning to Manage Customers as Assets

Customer Bliss

Annual planning is a missed opportunity for driving customer profitability inside the corporate machine. The silos usually pick their projects and plan their budgets independent of one another. Do You Capitalize on Annual Planning to Manage Customers as Assets?

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Capitalize on Annual Planning to Manage Customers as Assets

Customer Bliss

Over the last ten years I’ve become convinced that annual planning is the Achilles’ heel of customer experience. That is because annual planning usually starts with the silos, not the customer asset, and not the customer journey. You stand still regarding customer asset growth without knowing exactly why.

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Annual Planning as a New Customer Support Leader

Help Scout

Get answers to your most challenging career or leadership questions in Help Scout's customer service advice column by Mat Patterson. Read the full article

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Is your annual planning a free-for-all? Let’s fix it.

Customer Bliss

I’m probably a little bit late on my annual planning post here, because it’s almost Thanksgiving. When you get to that period in between Thanksgiving and Christmas at most offices, there’s a lot of year-end fiscal closeout rush, but usually the annual planning is done by then. Here are a few approaches.

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Capitalize on Annual Planning to Manage Customers as Assets

Customer Bliss

Annual planning is a missed opportunity for driving customer profitability inside the corporate machine. The silos usually pick their projects and plan their budgets independent of one another. Do You Capitalize on Annual Planning to Manage Customers as Assets?

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What’s New in B2B Marketing for 2023

Customer Think

Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. The Winterberry Group has recently released its annual projections on marketing spend, and I am happy to say that t. Marketing spend trends for 2023.

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KeyBank’s Obsession over Client Experience Sends their NPS and CSAT Scores Soaring

The DiJulius Group

12, 2023, at the 15th annual Customer Service Revolution Conference. KeyBank Branch & Contact Center Leaders KeyBank planned to enhance its already successful customer experience culture in January 2022 when. Cleveland, OH-based KeyBank has earned the distinction of Customer Experience Organization of the year, awarded on Oct.

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