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Fall 2023 G2 Awards recognize Totango as a Leader in helping customers drive business outcomes

Totango

G2, the software industry’s largest and most trusted marketplace, unveiled its 2023 fall report, and Totango earned a staggering 49 badges, including 31 category leader badges. Identifying, mapping, and utilizing a customer journey map is critical to the success of your business—and providing the most valuable touchpoints for your customers.

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Leaning into integration: The key to unlocking enterprise revenue growth

Totango

We partner with expert vendors across categories in order to support our vision that customer success requires superior alignment across the C-suite to drive business outcomes and customer value.”

Outlook 113
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Optimize Stakeholder Engagement and Management With These Key Strategies

Totango

Send automated reports to showcase benefits of utilization. In some cases, there may be other categories of stakeholders. You can apply segmentation to group stakeholders into different categories in order to facilitate automated communication processes. Send Automated Reports to Showcase Benefits of Utilization.

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B2B Customer Segmentation: Six Best Practices

Totango

B2B customer segmentation is a method of dividing business clients into categories based on selected characteristics. B2B customers may be segmented based on categories, including: Demographics: such as location, language, and job title. Databases store customer data in organized categories for efficient retrieval and use.

B2B 99
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Now Revealed and Proven: (The True Marketing Value of) Return on Word of Mouth

Beyond Philosophy

I’m grateful to my colleague, Richard Vanderveer, for making readers of his blog aware of an insightful report – Return on Word of Mouth, or WOM/ROI – recently issued by the Word of Mouth Marketing Association (WOMMA). How does WOM/ROI vary by business category? Blogs Thought Leadership'

B2C 159
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How to Monitor and Manage Product Engagement

Totango

Some of the most important include: License utilization. License Utilization. License utilization is one of the most basic engagement metrics. Customer engagement may grow or shrink, introducing another important KPI category to track. You can use a number of metrics to measure product engagement. Product adoption.

Sales 62
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4 Contact Center Reports to Start Off Your Year

Fonolo

We’re going to tackle all of those topics in the months ahead on this blog, but first we’re reading everything we can so we can bring you the most accurate analysis. We’re delighted that so many of you subscribe to this blog or visit us every week. With so much content out there, it’s an honor that you make time for the Fonolo blog.