Transforming MR and Insights teams into active participants in Customer Experience processes.
Futurelab
DECEMBER 27, 2023
.” Some smaller companies skipped creating any kind of CX positions on the premise that “Market research already has all the info, there is no need for more people.” This is why some research and insight teams are suddenly facing a need to evolve from observers to active participants in customer experience (CX) design and delivery.
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