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How to Gather Customer Insights with CS Software

Totango

A customer success platform contains all the data needed to create a complete picture of your customers. It is a living repository of every customer engagement, product interaction, and touchpoint generated by your customer relationship. Voice of Customer: Survey responses and satisfaction scores.

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Why Applying the Golden Rule to Customer Success Efforts Works

ClientSuccess

Many times, customers will form their lasting impression of your company based on how they are treated by your customer success team. That’s why it’s so important to make sure that your customers feel valued and appreciated—and that starts with the Golden Rule. 8 Ways to Apply the Golden Rule in Customer Success.

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Nate Brown on why proactive CX is the next competitive battleground

Intercom, Inc.

As he puts it: In the latest episode in our Scale series, Intercom’s Dee Reddy caught up with Nate to learn how to tune in to the voice of the customer, and how a holistic approach to customer experience can be the ultimate brand differentiator. As Nate puts it: The customer voice gets louder. Experience engineering.

CX 218
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What is customer experience optimization? (+3 actionable tips)

Zendesk

What is customer experience optimization? Customer experience optimization is the process of gaining a deep understanding of your customers and enhancing the customer journey across all touchpoints. In short, it’s adopting a customer-centric mentality. Continually refine your customer experience.

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How to create an effective customer success plan (+ a template)

Zendesk

When you make sure customers have what they need to succeed, you also win as a business. Customer success is comprised of four main pillars: building strong customer relationships, putting the customer first, providing value at every opportunity, and acting as the voice of the customer.

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10 Ecommerce Challenges Businesses Face [+ Easy Solutions]

Aquire

Although this online approach has made shopping easier for consumers, it has also brought unique problems for ecommerce companies — like website optimization and service over multiple digital touchpoints. All of these touchpoints need to be unified. Making customer service a priority over profit. Asking for customer feedback.

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Building a sales team in a high-growth environment

Intercom, Inc.

For website visitors who write in through live chat, our SDRs are assessing their use case, sharing educational content and jumping on discovery calls. Now, when a sales rep connects with a prospect, they’re having a strategic, meaningful conversation about what Intercom can do for that potential customer.

Sales 160