Why customer experience is a key driver of adoption for Temu
Steven Van Belleghem
MARCH 30, 2023
Temu – the shopping app and e-commerce platform from Chinese e-commerce giant Pinduoduo – is probably the most popular downloaded (in the US) app you never heard of. The network always wins The clever part about their marketing is that they do not just massively push ads over many different channels. So what is?
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