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What brands should do today to keep themselves relevant in the era of Generative AI

Steven Van Belleghem

And it is exactly these types of approaches that are becoming the new standards. If you look at the evolution of generative AI and specifically at ChatGPT, it’s clear that we’re moving into a phase where personalization will become truly excellent. In the past traditional media were the key gatekeepers.

AI 133
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Elevating demand generation in your business

Zendesk

Forget about the age-old cold calls and impersonal ads—now it’s all about creating genuine connections, becoming a trusted resource, and guiding potential customers on a value-driven journey. This year marked a significant milestone, as we held our first Partner Summit in the EMEA region in over four years. Here’s how.

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The Evolution of Customer Support: Current Trends and Future Predictions

TeamSupport

Omnichannel Approach: Customers interact with brands through various channels - email, social media, live chat, etc. Self-Service: Customers are becoming more independent. Proactive support, where companies anticipate and address issues before they happen, is set to become more common.

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The Evolution of Customer Support: Current Trends and Future Predictions

TeamSupport

Omnichannel Approach: Customers interact with brands through various channels - email, social media, live chat, etc. Self-Service: Customers are becoming more independent. Proactive support, where companies anticipate and address issues before they happen, is set to become more common.

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Customer story: How magazine giant Aller media turned crisis into success

Logicalware

At the beginning of 2015, magazine giant Aller media replaced their old subscription system with a new one. We didn’t have the capacity to answer all the calls,” said Fredrik Löfgren, who works as Head of Customer Service at Aller media. To become the best in customer service, major changes were implemented over a three-year period.

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Enhancing Citizen Engagement: AI in Government Communication

Comm100

Physical media is nearly obsolete and half of US adults get most of their news from social media. While governments have adopted channels such as social media, it has always felt like one-way traffic. Social media has always utilized AI to enhance personalization and deliver the most relevant content to users.

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Increase engagement and conversions through social media – 3 key takeaways

Intercom, Inc.

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. At Intercom, we’re all about making internet business personal, and social media happens to be a big part of that. How to respond to customers on social media. What did we learn?